Majority of No- and Low-Alcohol Drinkers Prefer Moderation Over Abstinence
The US no- and low-alcohol segment is growing strong, increasing in volume by 30% in 2020, according to a new report from IWSR. Broadly speaking, no-alcohol products are more popular than low-alcohol products, but new low-alcohol products like spirits and RTDs are on the rise.
Additionally, IWSR maintains nearly 60% of consumers drink both full-strength and no/low-alcohol products on the same occasion preferring moderation over complete abstinence. "Brand owners will have an important role to play in the future development of no- and low alcohol, as increasing the breadth of products available to consumers and their price points will support category growth and broaden its appeal," says Mark Meek, CEO of IWSR Drinks Market Analysis.
