If you’ve ever found yourself questioning why your organization should have a GiveSmartOKC profile, the answer is simple: it reaches individuals beyond your current donor base! At the OCCF, we constantly direct donors and professional advisors to this powerful tool!
Here are some ways to make your profile stand out above the rest:
Mission Statement: This should be a board-approved statement consistent with all organizational communication that clearly explains the values and purpose for your organization’s existence.
Video: This provides the user with a virtual tour of your organization and is a key feature we hope to find on a profile when guiding potential supporters. During the pandemic, this opportunity is even more valuable.
Programs: This is where you can not only champion your programs, but also show how your organization measures success. Illustrate to users how your organizations puts its dollars to the best use possible and back it up with quantitative and qualitative metrics.
Financials: Transparency is critical. Financial documents should be uploaded as soon as they are prepared. GiveSmartOKC makes it easy for users to review your organization's financial reports and compare the three-year history. I encourage you to include a comment from your executive director or board chair noting any anomalies in reporting, a statement of financial health or goals to ensure financial stability - even a simple thank you to the community for their generosity.
Remember to update your profile regularly. While annual updates are required, be mindful of areas that may need to be updated more frequently.
If you need help navigating the new platform, I would be happy to meet with you on Zoom!