Sign Up for Wednesday's (Free!) Events!

We have lots of fun planned for you tomorrow, September 11 and we hope that you will join us! Check out all of the events we have in store and be sure to register so we know you're coming:

9:00 AM - 2:00 PM - New York State 250th Commemoration Summit: You're invited to join us for a convening of the grassroots planners, programmers and promoters of New York State's 250 Commemoration NYS agencies and officials will welcome historians, tourism executives and colleagues for a packed agenda. Register now

2:00 - 4:30 PM - Saratoga Springs FAM Tours: Choose between a historic FAM tour visiting Saratoga National Historical Park and other landmarks, or a cultural tour visiting Saratoga Spa State Park and more attractions! Both FAM Tours are free of charge and are sponsored by Saratoga County and the Saratoga 250 Commission. (Limited to bus capacity) Register Now

5:00 - 7/8:00 PM - Saratoga Stakes Scavenger Hunt: Discover more in Saratoga Springs with a free self-guided scavenger hunt around downtown Saratoga hosted by Workshop and co-hosted by ADARA! No need to sign up - just meet us at the Holiday Inn Saratoga at 5:00 PM and uncover hidden gems and iconic landmarks! After exploring, meet us back at the Inn at Saratoga from 6:00–8:00 PM for complimentary refreshments, light snacks, and a chance to win local gift cards!

🗣️ Annual Meeting Speaker Announcements:

View/Download the 2024 NYSTIA Annual Meeting Agenda

A 360-Degree Strategy for Success: The Purple Cows of Orange County.

Join Amanda Dana, Director of Tourism and Film at Orange County, NY and dive into the strategic approach and execution of Orange County Tourism’s award-winning digital marketing campaign which focused on Orange County's unique attractions—referred to as "purple cows"—leveraged a 360-degree digital strategy across multiple platforms, achieving remarkable success!

About this session

What's Behind the Award-Winning Miss New York Destination Experiences By Rail Program

Hear from Tom Martinelli, Chief Content Office at Content Studio New York, Sloane Lewis, Executive Director at Miss New York Scholarship Organization, and Abigail Quammen, Miss New York 2024, to discover why the partnership between The Miss New York Scholarship Organization and New York By Rail works and how it has evolved to develop great digital storytelling in an simple and authentic way.

About this session

Best Practices in Creative Development for Printed Materials

In this session, Kayla Lloyd, Senior Marketing Manager at BBG&G, and Elizabeth McAndrew from NYS Canal Corporation will be presenting their award winning project, Best Practices in Creative Development for Printed Materials. Explore the creative development process for the award winning NYS Canal Corporation “More Voices” Brochure, a project aimed to create a vibrant and engaging brochure that highlights the diverse voices and stories integral to the history of the Canalway and New York State.

About this session

Thank you to our 2024 Tourism Champions! Your support from over 40 destinations allowed us to expand our schedule, adding more events and increasing our presence with three active booth setups at multiple locations. We exceeded our goal of 18 travel shows, returning to the NYS Fair and expanding our reach to Canada, including Montreal and Quebec. We also brought the Tourism Champions booth to member events and shared updates in the weekly NYSTIA newsletter. As we gear up for 2025, we're excited to elevate the program further. Please review the 2025 Tourism Champions agreement and consider joining us for an even bigger impact next year.

Be a Tourism Champion Now!

Your Tourism Champion Destinations Were Featured at the 2024 Great New York State Fair!

Yesterday afternoon, a NYSTIA team led by Bob Provost and including Josiah Brown from New York's Best Experiences, Amanda Dana from Visit Orange County, NY, and Ana Liss from Monroe County Economic Development presented the 2024 New York State Association of Counties in Sullivan County. Their topic, Tourism, IDAs, and the Local Economy: A Data Discussion, shared facts on tourism and how local IDA’s are driving growth across the state.

NYSTIA is committed to bolstering your advocacy efforts with the new and improved NYSTIA Advocacy Action Center! Do you have an advocacy action that needs to be shared? Please contact us!

Schoharie County may be known for its scenic farmland and quiet charm, but recent data shows its tourism sector is a major economic force! In 2023, visitors spent $106 million in the county, resulting in a $997 tax break for each household. The Central New York region, which includes Schoharie, saw $5 billion in direct tourism spending, with local highlights including $40 million in lodging and $19 million in food and beverage sales.



Continue Reading

Akwesasne Tourism is putting together another day of exciting discussions about the future of tourism in their region - and you're invited! Don't miss out on Wednesday, September 25 for this fantastic opportunity to learn, network, and have a great time exploring possibilities! NYSTIA's Bob Provost will be speaking at the Summit, and NYSTIA's Brooke Wilson will speak on the Sustainability Panel. We hope to see you there!



Event Details & Registration - registration is free!

The Fall Path Through History Weekends will be held October 12-14, and all sites hosting events during that time are invited to participate. A unique event is welcome but not required—any location open to visitors interested in New York history can register. Registration is free and includes a spot on the digital calendar and printed program materials, with potential for inclusion in I LOVE NY social posts, press releases, and more.



Learn More

Governor Kathy Hochul recently celebrated the National Oceanic and Atmospheric Administration’s (NOAA) historic designation of the Lake Ontario National Marine Sanctuary. The Lake Ontario Sanctuary will become only the 16th site in the National Marine Sanctuary System and the first to be designated off New York State’s coast.



Learn More

ROVA - The Magazine For Epic Road Trips is excited to share that share that three New York State Breweries: Wayward Lane Brewing in Rochester, Shrewd Fox Brewery in Eldred (Sullivan County) and Lunkenheimer in North Rose (Cayuga County) are recognized in ROVA's - 5th Annual Brewery feature; Brewery Itinerary: New and Notable in the August/September issue. 

This impressive call out for New York State breweries is further enhanced with the 4 page ILNY-branded advertising section in the issue recognizing NYS for award winning craft beverage trails and world class fishing. Stay tuned as ROVA continues the exciting outdoor adventure with the Annual State/National Parks Picks in ROVA's December/January issue. For more information, contact: Madelyn Roberts @ Madelyn.Roberts1@gmail.com

I LOVE NY has partnered with New York State Department of Labor to offer a virtual career fair to help connect tourism and hospitality industry employers with talented job seekers! Sign up for the upcoming opportunities below. If you are a job seeker, click here.

Downstate:

Tuesday, September 10 | 11:00 AM - 2:00 PM Register Now

Upstate:

Thursday, September 26 | 11:00 AM - 2:00 PM Register Now

Join the Rove Destination Insights Co-Op program and gain access to industry-leading tourism data through our Destination Insights Platform at affordable rates. This initiative, part of NYSTIA's mission to boost tourism across New York State, is designed to enhance data and analytics capabilities for all members, maximizing the effectiveness and efficiency of tourism marketing and destination development efforts.

Packages are tailored to the needs of each region or county and priced accordingly. Pick and choose the data you need that provides corresponding insights that aligns with your destination objectives and budget!

Learn more & Sign Up

The New York State Tourism Industry Association (NYSTIA) is joining forces with Alon Tourism Solutions to help boost your tourism efforts! Join us this Fall for the New York State Marketplace & Reception and the Virtual Business Development Co-op. Both events are designed to help you forge meaningful connections that can pave the way to long-lasting partnerships and direct B2B sales. Whether you're aiming to expand your market reach, strengthen existing partnerships, or explore new business opportunities, these events offer a valuable platform for your New York State destination or tourism business.



This initiative is supported in part by the New York State Tourism Industry Association and by a Market New York grant from Empire State Development and I LOVE NY/New York State’s Division of Tourism, awarded through the Regional Economic Development Council initiative.

Learn More / Sign Up

No new job postings have been submitted this week, but be sure to view the open positions on our NYS Tourism Careers Page.

Take the Tourism Advocacy Survey | Share your DEAI Case Study

Take the New DEAI Survey | Submit a Workshop Proposal

WHAT WE DO TOGETHER:

Advancing responsible, sustainable economic growth, community revitalization, small business success, job creation, quality of life and pride of place by realizing the potential of New York State's tourism industry and facilitating the success of NYSTIA members.