In this issue:

• Safe Lane Transportation Coalition Launches “Make a Plan” Campaign
• National Mobilization Underway: Drive Sober or Get Pulled Over
• Amazon and GHSA Team Up For Safer Holiday Deliveries
• Parking in Portland? Make Sure You’ve Got Your Plates
• Oregon Ranks #3 For Bike Friendliness
• Upcoming Events

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Safe Lane Transportation Coalition Launches “Make a Plan” Campaign

The Safe Lane Transportation Coalition is launching a new DUII prevention campaign just in time for the winter holidays. The goal of the “Make a Plan” campaign is to shift community perceptions around impaired driving, helping people to understand that it isn’t acceptable or safe to drive while under the influence of alcohol or drugs.

The “Make a Plan” campaign, in development since November 2020, aims to achieve its goals through an advertising blitz on traditional channels including local radio and billboards throughout Lane County, as well as social media and the Safe Lane Coalition website.

In addition, the campaign will distribute free “Make a Plan” beverage coasters at Lane County restaurants, bars and dispensaries. Campaign materials are available in English and Spanish.

National Mobilization Underway: Drive Sober or Get Pulled Over

Add in holiday festivities and long road trips to meet family and friends, and it makes for a very challenging month to be out on the road.

You can make these challenging conditions a little safer for yourself and everyone else out there by committing to never getting behind the wheel while impaired and remember that any amount of alcohol or drugs can be impairing!

If you’re planning to partake in some holiday cheer while away from home, plan a sober ride home ahead of time. Appoint your designated sober driver or make taxi or rideshare arrangements.



If you’re hosting a celebration, be a good host and help your guests get a sober ride home. It might be a thankless task in the moment, but you can rest easier in the knowledge you have saved your guests the time, money, embarrassment and legal consequences a DUII arrest would bring. You may well have saved their lives – or someone else’s.

Amazon and GHSA Team Up for Safer Holiday Deliveries

Amazon expects to deliver over 20 million packages a day around the world, and other companies will deliver millions more during this holiday season. According to a Gallup poll, over 80% of Americans will do some of their holiday shopping online this year, and some 12% will do all their holiday shopping this way.

With so many delivery drivers on the road, Amazon and the Governors Highway Traffic Safety Association (GHSA) have worked together to develop a digital safety tip card to help keep them safe at work. The card, shown here, has simple advice for people making deliveries as well as those waiting for them.

The GHSA is a 501(c)(3) nonprofit organization representing state and territorial highway safety agencies across the United States. For more information about the GHSA and its initiatives, visit their website.

For more details about the partnership with Amazon and to download your own copy of the tip card, visit: https://www.ghsa.org/resources/partner-initiatives/amazon.

Parking in Portland? Make Sure You’ve Got Your Plates

Following recent changes in city codes, Portland Bureau of Transportation (PBOT) parking enforcement officers are now ordering automatic towing for any vehicle that does not have a visible vehicle identification number (VIN) and does not display at least one license plate.

[Photo caption: A GM car with the VIN visible. Photo by Hans Haase, courtesy of Wikipedia.]

A vehicle’s VIN is typically visible on the driver’s side of the dashboard where it meets the windshield and can most easily be read from the outside, looking in through the windshield.

Oregon law requires most vehicles to show two license plates – front and back – with the exception for some vehicles such as motorcycles and mopeds, which require one plate in the back.

If you believe your vehicle was towed, contact Portland Police Auto Records at 503-823- 0044 to locate your vehicle and learn how to get it back. Additional information about vehicle towing is available at portland.gov/transportation/regulatory/towing-FAQ.

A towing hardship fund managed by PBOT is available for victims of auto theft and others living on low income needing to retrieve towed and impounded vehicles.

Oregon Ranks #3 for Bike Friendliness

Oregon ranks as the third most bike-friendly state in the nation, according to the most recent biennial report from The League of American Bicyclists.

Our neighbor states of Washington and California placed first and fourth respectively, while Idaho ranks mid-list at #36.

The League’s report card for Oregon rated the state highly for increased spending on biking and walking projects and its “leadership on equity through programs like Safe Routes to School and Innovative Mobility Micro-Grant Programs.”

The League was founded in 1880 as the League of American Wheelmen (“wheelmen” being the word used to describe cyclists in those days) to advocate for better roads, safety and acceptance of cyclists from other road users of the day. You can find out more about the biennial Bicycle Friendly State report or check out Oregon’s report card on their website.

Upcoming Events

• January 19-26: National Passenger Safety Week
• February 9: Super Bowl: Fans Don’t Let Fans Drive Drunk
• March 3-9: Vehicle Safety Recalls Week
• April: National Distracted Driving Awareness Month

Drive Sober, Safe, and Happy!

from your

Friends at Oregon Impact