For Immediate Release
February 14, 2020

MARA CONNOR
SHARES "WILDFIRE"
OUT NOW

ANNOUNCES NO FUN EP
OUT APRIL 3
ON SIDE HUSTLE RECORDS

"WILDFIRE" TRACK AND ACCOMPANYING VIDEO PREMIERED VIA

Single art: Maddie Freeman
“Southern California singer-songwriter Mara Connor pays tribute to her roots with her delightfully bright debut single,
‘No Fun.’ It’s a promising sign for this newcomer, and all that retro flavor never stops this song from sounding like right now.”


One of the
'12 best up-and-coming bands and artists at SXSW':
"[Connor] demonstrated poise and a clear voice..."

No. 1 Favorite Song of The Year:
"Equal parts girl-group pop and ’70s AM radio finery, her buttery voice somewhere between
Allie Crow Buckley
and Lana Del Rey."
LA native  Mara Connor  shares a red-hot new single " Wildfire " along with a twisted 1960s-inspired music video. Just in time for Valentine's Day, Connor's directorial debut is a romance-gone-wrong with a surprising co-star, featuring iconic vintage wardrobe.

"Wildfire" is out now on all DSPs , one of four sizzling tracks from her debut EP,  No Fun , due out  April 3  via  Side Hustle Records , the brand new bicoastal label run by the music industry veterans at Big Hassle Media. An EP release party is announced for April 18 at Zebulon in Los Angeles, CA - event info can be found  here .

American Songwriter , who debuted "Wildfire," says,  "Mara Connor Blossoms on New Single 'Wildfire,'" adding, "Somewhere between a mod balladeer and an indie folk goddess...'Wildfire' lets Connor shine brighter, revealing something sultry, something country, and something uniquely hers."

The classic folk-rock song was recorded at WAX LTD (formerly LA's historic TTG Studios, where legends like The Velvet Underground, Linda Ronstadt and Jimi Hendrix recorded). Mara enlisted the help of her friend  Adrian Simon (son of Paul Simon & Edie Brickell)  to produce. Drenched in the sound and spirit of Southern California, “Wildfire” features jangly 12-string electric guitar and giant “Wall of Sound” harmonies. Connor and Simon called on drummer friend  Andrew Marshall (Billie Eilish’s drummer)  and other LA musician friends to play on the track.

"Wildfire" was inspired by a windy night in Mara's hometown of Los Angeles. The infamous Santa Ana winds (referred to as the "Devil Winds" in the song) were tearing up the city. Mara fell asleep listening to Jonathan Wilson's "Gentle Spirit." Connor recalls "As the record ended, I woke up, picked up my guitar and the song 'Wildfire' came to me, fully formed...I like to think that the winds brought it to me."

Led by an all-female team, the retro-inspired “Wildfire” music video was co-directed by Mara and her filmmaker mom  Kate Connor  ( Fort McCoy  starring Eric Stoltz) and shot by  Cristina Dunlap  (Lizzo, Brandi Carlile). The video follows a fashionable (albeit deranged) young woman on a romantic escapade with her new beau, who is revealed to be a mannequin (a la  Lars and the Real Girl  in reverse).

Mara's co-star proved to be a "diva" onset, as it took a team of four female crew members armed with special wrenches to adjust the mannequin's every move. He fell apart in the swan boat, his lower half almost plunging to the bottom of the lake as Mara fought to keep him "together" until his handlers rushed to the rescue via pedal boat.

Connor arrived on the scene with her first single " No Fun , " which was lauded by  Rolling Stone  (as a  " Song You Need to Know "   and in their " This Week in Music " playlist along with Neil Young and St. Vincent) and named  Buzzbands ' "No. 1 Favorite Song of 2018." Her follow-up single " Someone New ," a duet featuring  Langhorne Slim , debuted via  Consequence of Sound  and was also named one of  Rolling Stone's  " 10 Best Country and Americana Songs to Hear Now " (along with Mavis Staples and Lukas Nelson). She made her SXSW debut last year and was called one of the "12 best up-and-coming artists at SXSW" by  Greg Kot  at the  Chicago Tribune .
WATCH & SHARE: Mara Connor - "Wildfire"
WATCH & SHARE: Mara Connor & Langhorne Slim - "Someone New"
WATCH & SHARE: Mara Connor - "No Fun"
MARA CONNOR 2020 TOUR DATES

4/18 - Zebulon ( EP Release Show ) - Los Angeles, CA
About Side Hustle Records:
Founded in 2019, Side Hustle Records is a digital label comprised of the music industry veterans at Big Hassle Media. Not tied to any one genre or style, but rather to musical artistry in all its forms, everyone at Side Hustle has set their sights on advancing artists' careers in any way they can. Side Hustle Records is distributed exclusively by The Orchard. Look out for more exciting releases from Side Hustle in the coming months.






NO FUN TRACKLISTING

  1. No Fun
  2. Wildfire
  3. Soldier Heart
  4. Yellow Eyes (Rayland Baxter cover)

CONNECT WITH MARA CONNOR:

CONNECT WITH SIDE HUSTLE RECORDS
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For all Mara Connor press inquiries, please contact Big Hassle Media:

Jim Merlis

Zack Kraimer

Leigh Greaney