Issue No. 92  March 2017
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Studio & Location Services for Still & Motion                                                                                WWW.S1GROUP.CA
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Ever wanted to try a Briese Parabolic Reflector?
Then come to our BronColor Para Demo w/ Jessica Keller!
Tues 28 March 2017, 2pm - 7pm

If you have heard or seen how beautiful the light can be from a Parabolic Reflector such as a Briese, and are interested in trying one on your next project, then you need to come to the BronColor Parabolic demo at S1.
These Parabolic reflectors are very similar to a Briese, and have adjustable focus that can be dialed in for your look, which is why they are used for Film & Photography in Celebrity, Fashion and Advertising in LA, NYC, and Europe.

S1 is hosting a interactive Demo with a range of 4 different Para sizes. We carry the full line and accessories in Rentals, and can supply with HMI, Tungsten and Strobe.
Jessica Keller who works for BronColor in Europe as a factory trainer, will be flying in to give the demo, and S1's Rental team who have 15 years of experience shooting with, and renting these products, will also be on hand.
Come and join us for a drink + bites and get to know the BronColor Para system first hand. Please RSVP Below.

Link to Broncolor Paras in Rentals

Click here to RSVP Demo
NEW "A La Carte" Package Truck

New "A La Carte Truck" addition to our Truck Packages

Our new 2017 custom Built 16ft Cube Truck was delivered today.
It will be called the "A La Carte" truck, and it is intended for clients that have asked for a package truck loaded with an EQ list that is custom to the project they are working on. So if you have a project coming up and need a custom EQ list on a properly set up truck, call S1.
Just like a good French Restaurant, order what you want!

Details will be up on the website next week.
Stephen Ho shoots for Toyota at the Aga Khan Museum

Toronto based automotive photographer, Stephen Ho, shot a recent campaign for Toyota at the stunning Aga Khan Museum. Produced by Kathie Tutter from Judy Inc.  

S1 Supplied: Photo Van Package, Camera, Computer
Touchpoint Films shoots a 30 second spot for Just Energy

The team from Touchpoint Films shot this 30 second spot for  Just Energy, a  Canadian-based natural gas and electricity retailer.
Directed by Joshua Chaiton and  Produced by David Stulberg

S1 Supplied: Video Van Package, Camera Support, Lighting, Grip, Production Rentals
Jeff Riedel shoots Taken, a New Series from NBC

New York photographer Jeff Riedel was back in Toronto, this time shooting the gallery for the new show from NBC, Taken. The show, based on the Taken movie trilogy, is the origin story of the main character, Bryan Mills. Taken airs Mondays at 10pm on Global and NBC.

S1 Supplied: Camera Support, Lighting, Grip, Special FX, Production Rentals, Expendables, Crew, Van Services
Brendan Meadows shoots Saving Hope Season 5

Vancouver based photographer Brendan Meadows was back in Toronto to shoot the gallery and publicity for the final season of Saving Hope. Season 5 of the series currently a irs Sundays at 10pm on CTV.

S1 Supplied: Camera, Camera Support. Capture Service, Lighting, Grip, Expendables, Van Services
Bell Media shoots a promo for TSN Tradecentre

This promo produced by Bell Media for TSN Tradecentre was directed by Gord McWatters, and the DP was Kevin C.W. Wong. Check out how Jennifer Hedger trained to get revenge on her colleague Martin Biron.

S1 Supplied: Video Van Package, Lighting, Grip, Special FX

Caitlin Cronenberg shoots the new CBC series Anne

Caitlin Cronenberg was back at it, this time shooting the new CBC series Anne, a new take on the Anne of Green Gables books by L.M. Montgomery. This new version of the story p remiers March 19th at 8pm.

S1 Supplied: Capture Service, Lighting, Grip, Expendables, Van Services

Caitlin Cronenberg Website
Anne on CBC

Expert Advice: LinkedIn

An active social media effort should be part of every photographer's overall marketing strategy. LinkedIn has some unique features that make it an essential part of that strategy. Namely, it's the only platform that is strictly business to business, making it easy to find and connect with clients and for them to find you.

Click here for more info
How These 6 Instagram Photographers Got a Million Followers

With more than 600 million monthly active users, Instagram offers great opportunities for photographers to build an audience of dedicated fans. But convincing a million of those people to follow you is a feat generally reserved for superstars, brands and a handful of influencers.
Yet, with a few well-employed tricks and excellent photography skills, these five photographers have managed to approach and even exceed that mark.

Click here for more info
Estimating 2.0: How to Price Ad Jobs for Print, Web and Social Media

To land commercial jobs, photographers have to know how to estimate the costs. Clients rely on estimates-often in combination with creative treatments-to make hiring decisions because they indicate the level of production expertise photographers will bring to the job. PDN recruited freelance art buyer Karen Meenaghan and two reps to show PDN  readers how the process works.

Click here for more info
Peter Lindbergh: Watching, Waiting

Leading fashion photographer Peter Lindbergh traveled the globe to shoot leading actors for W  magazine's annual Best Performances portfolio. The star-studded short film gives a behind-the-scenes look at the adventure, featuring Richard Gere, Cate Blanchett, Jake Gyllenhaal, Charlize Theron, Brie Larson, Amy Schumer and Eddie Redmayne, among many others. 

Click here for more info
How do you speak Nadav Kander? The man himself on mastering your creative language

From underachieving at school in South Africa, to one of the best known photographers in the world, Nadav Kander got his first camera at 13, had his own studio by 24. Today, at 54, he reflects on how to stand out in photography's constantly evolving landscape.

Click here for more info
Great Weekend Reads in Photography & Filmmaking

The team at PDN Pulse put together a list of recommended articles for your reading pleasure.
Detu announces a whole new line of 360 cameras

Detu, makers of the 6K Detu F4 360 camera and the Sphere 800 hemispherical camera launched last spring, announced a new lineup of cameras at CES this year, including the Detu Twin, an upgrade on the F4, and a new 3D 360 camera.
Film Ferrania P30 Is Here As Phase One of Broader Analog Reboot

After becoming the fourth largest film manufacturer in the world, Ferrania shut its doors in 2009. The company was revived by co-founders Nicola Baldini and Marco Pagni, who set about right-sizing the original Italian factory to produce film for the modern analog photography market.

Click here for more info
Samyang Adds Xeen 20mm T1.9 to Their Line of Cinema Lenses

Samyang Optics (aka Rokinon ) has announced XEEN 20mm T1.9 - the latest addition to their line of prime cinema lenses. Just like the rest of the series, XEEN 20mm is designed for the ultra-high definition video, and it features great performance for 4K+. It works with full frame cameras, but also with Super 35, APS-C, APS-H and APS-P cameras, and is available in five different mounts: PL, EF, F, E, and MFT. 

Click here for more info
More 36" Small Photek Umbrellas w/ Softlighter

A popular style of umbrella, we've added more to Rentals!

Small Photek
More 60" Large Photek Umbrellas w/ Softlighter

Need to go bigger? We have more large Photek umbrellas in Rentals for when you do!

Large Photek
More Chimera Video Pro Plus Medium Strips

The most popular of Chimera sizes, we've added more High Temp versions to Rentals. Able to withstand up to a 1200w light, these are great hot lights and strobe!

Chimera Video Pro Plus Medium Strip
More  40° Soft Egg Crates for Chimera Medium Strip

When you need a bit more directional light from your softbox, these egg crates will keep the it neatly contained.

Soft Egg Crate 40° for Chimera Medium Strip
More  40° Soft Egg Crates for Chimera Large Strip

Soft Egg Crate 40° for Chimera Large Strip
More 18" x 24" Flag Kits

Control the intensity, spill and quality of your light the grip way with these nets, silks and flags! More added to Rentals for your gripping needs.

18" x 24" Flag Kit
More 24" x 36" Flag Kits

In a handy rolling case, these flags are a staple item on many sets. With more in Rentals, one will always be available for your job!

24" x 36" Flag Kit
The High Camp of Mario Casilli

Behold the haute cheese of photographer Mario Casilli, master of the soft-focus lens and king of the TV Guide cover. In the 1980s, Casilli shot the highest-profile TV and music stars in America, capturing the excess and glamour of the greed-is-good decade, the era of Dynasty and Dallas, shoulder pads, and big perms.

Click here for more info
This Video Hilariously Reveals the Differences Between Photo and Cinema Lenses

People severely overestimated the capabilities of camera equipment all the time, and for filmmakers, this can become a major issue when a client or director asks for something that you simply can't do with the gear you have. In this video from The Camera Store TV , which is half hilarious, half informative, we get to witness just how frustrating these kinds of situations are.