March 2019 eNews & eBulletin
Happy 100th birthday to The American Legion!
In a century of remarkable service, The American Legion has advocated on behalf of veterans and affected change throughout America. As part of the Legion Family, the American Legion Auxiliary is proud to support The American Legion, especially this month when our Legionnaire friends commemorate their centennial! Learn more
March is Women’s History Month
As ALA members begin preparations to observe our centennial later this year, it’s also a time to celebrate the women who serve alongside The American Legion and our brave female veterans and servicemembers. This month, take time to remember and honor the achievements of women in history, and today’s women who are making momentous achievements for our nation.
ALA In the Know eBulletin
Click here to stay updated with March reports and timely articles from ALA national committees, programs, and activities: 100th Anniversary Committee, Americanism, ALA Girls Nation, Children & Youth, Community Service, Education, Junior Activities
Leadership, Legislative, Membership,
Poppy, Public Relations, Veterans Affairs & Rehabilitation
Honor our heroes with a legacy brick at ALA National Headquarters
Don’t miss this once-in-a-lifetime opportunity to pay respect for our military heroes and support the American Legion Auxiliary. For a $200 contribution, you’ll have the opportunity to personalize an engraved brick paver at the new ALA National Headquarters. Your 4×8” brick can be customized with up to three lines of engraved text, with up to 18 characters on each line. These pavers are available only through March 29, on a first come, first served basis. To reserve your brick, visit If you need assistance, call ALA National Headquarters at 317-569-4500.
Strength in numbers at Washington, D.C. Conference
American Legion Family members rallied in Washington, D.C. last month to support The American Legion’s national legislative and public policy agendas. ALA members attended National Commander Brett Reistad’s congressional testimony and met with Congressional representatives to advocate for veterans. Look for a full recap in the May 2019 issue of Auxiliary magazine. Remember: Advocacy for veterans, military, and their families begins at the local level in our communities! Log in to learn more about how you can get involved. Learn more
Applications due April 8 for ALA Foundation board position
Are you interested in sharing your leadership skills, prior board experience, grassroots fundraising ideas, and more in support of the world’s largest women’s patriotic service organization? The American Legion Auxiliary Foundation Board of Directors seeks applications for a three-year elected board position. We are looking for individuals – with a passion for veterans, military, and their families – who are excited to join a board committed to building, promoting, and sustaining the ALA Foundation. As a board of directors member, you serve as a trusted advisor on a team that steers the ALA Foundation by adopting sound, ethical, and legal governance and financial management policies, as well as making sure the ALA has adequate resources to advance our mission for our next generation of heroes. More information, and the application, can be found at Apply by April 8.
April is Month of the Military Child
Military children face unique challenges and make sacrifices. To recognize this, April is designated as the Month of the Military Child (#MOMC). The American Legion Family publicly demonstrates our commitment to youth by hosting activities nationwide throughout the month of April. Does your unit need help planning Children & Youth events for the Month of the Military Child? Click here to log in and see available resources to help your ALA unit and department get started. Also, mark your calendar: Thursday, April 18, is “Purple Up! For Military Kids” day — wear purple to show support and thank military children.
National Poppy Day® is May 24!
It’s time to start preparing for National Poppy Day®! This year’s event is May 24. The poppy is the internationally known and recognized symbol of the lives sacrificed in war and the hope that none died in vain. In 1920, the poppy became the official flower of The American Legion Family. In 2017, the Legion Family called upon Congress to designate the Friday before Memorial Day as National Poppy Day. Check out for more information on National Poppy Day.
Widen your network with ALA Facebook groups
The American Legion Auxiliary has more than a dozen Facebook groups centered around our national ALA programs! These closed groups are dedicated spaces where ALA members can share updates, photos, and messages with other members who share common interests in the Auxiliary’s national programs. If you are looking for insight on how to run a program, interested in learning more about what other units and departments do to reach veterans, or simply want to connect with ALA members around the world, join one of the many ALA Facebook groups.
The American Legion’s centennial coins from the U.S. Mint go on sale Thursday, March 14. The commemorative collection includes three coins – a silver dollar, a $5 gold piece, and a half-dollar. Click here to purchase coins or call 800-USA-MINT (800-872-6468). Proceeds from the sale of the coins will help fund American Legion’s programs and services. The coins are expected to raise up to $9.5 million, according to U.S. Mint Director David J. Ryder.

Watch our videos to learn more about the ALA! The American Legion Auxiliary has a YouTube channel, home to more than 80 videos! This includes membership videos and success stories. Follow this link and watch today.

Share your posts and photos with us on social media @ALAforVeterans. ALA social media hashtags:

ALA Membership
Where does your department stand in Auxiliary Membership? Click here to log in and view the latest reports.
ALA Centennial
It's time to get your ALA centennial celebration items!

The American Legion Legislative Alerts
The ALA supports the legislative agenda of The American Legion.
SIRVA Mortgage
SIRVA Mortgage can save ALA members time and money on home purchase needs!

Bonus Drive
ALA members who purchase or lease a vehicle from participating auto manufacturers are eligible to receive an exclusive cash bonus, up to $500. Download Flyer

Click here to visit our partner, USAA. USAA membership offers exclusive benefits, products and discounts for U.S. military members and their eligible family members.
ALA Mission & Vision
Mission Statement
In the spirit of Service Not Self, the mission of the American Legion Auxiliary is to support The American Legion and honor the sacrifice of those who serve by enhancing the lives of our veterans, military, and their families, both at home and abroad. For God and Country, we advocate for veterans, educate our citizens, mentor youth, and promote patriotism, good citizenship, peace and security.

Vision Statement
The vision of the American Legion Auxiliary is to support The American Legion while becoming the premier service organization and foundation of every community providing support for our veterans, our military, and their families by shaping a positive future in an atmosphere of fellowship, patriotism, peace and security.