Cheshire AV-ator
We are very proud to announce that 2019 marks Cheshire Audio Visual's 25th Anniversary! As a second-generation, family-owned and operated business, we take great pride in sharing the news of this landmark anniversary.

We couldn't have done it without YOU! So let us kick off this year by thanking you for your support, your patronage, and your friendship.

As we go through the year, we'll be taking a look back, starting with Steve Cheshire's launch of our company in 1994. Below he talks about how and why he started the 
company. We think you might get a kick out of the photos 
we found from over the years,  including the very first Cheshire logo.

If we can assist with  an upcoming event, please contact Justin at (585) 325-4250, ext. 102, or email me at We dare you to challenge our creativity!
Steve Cheshire Reflects on Cheshire's 25th Anniversary

Steve Cheshire is proud to have founded Cheshire Audio Visual 25 years ago.

He first got interested in the Audiovisual field while attending Edison Tech, where he studied lithography and photography. After serving in the armed forces, Steve returned home to Rochester and secured a degree from MCC in order to become part of an elite group of four guys who composed Kodak's audiovisual team, serving 18 different business units at Kodak.

When asked about the changes he's seen in the past 25 years, Steve shared, "In the early days at Kodak, whatever equipment I wanted, I could get. We started out with slides, then began mixing slides and video. I got in touch with SONY, and we bought six of the first SONY video projectors ever made."

When asked what aspect of the industry he liked best, there was no hesitation....


CCF Gala - In December, we kicked off the holidays by partnering with VRS Meetings & Events at the Omni Shoreham Hotel in Washington DC on the Children's Charity Foundation's black tie Gala. This gala raises funds to support  disadvantaged and at-risk children and youth in the Washington, DC metropolitan area.

In the photos at right, you'll see  our Absen 3.9 A3 Pro LED Tiles in the center of the stage, and our CHAMELEON Star Drape Panels highlighting the performers.

Volpara Solutions at  RSNA - At the RSNA Conference  at  McCormick Place ,   over 50,000 radiology professionals were in attendance. For this exhibit,  we were pleased to partner with  In Tradeshows & Events , providing audiovisual support as well as Samsung LCD/LED monitors for Volpara Solutions' booth and presentation areas, a Roland 4 Channel HDMI Video Switcher, and high-end audio equipment designed to ensure the ultimate delivery of sound to overcome the noise in the exhibit hall. 

Taste of Fame - We were proud to partner once again with WCNY, the public television station for Syracuse, on their annual Taste of Fame event held at the Oncenter in Syracuse. This year's celebrity chef was Vivian Howard
Chef Richard Blais returned as this year's Master of Ceremonies.

To create the red hot ambiance in the room, we used a textured mesh panel backdrop with lighting effects. The programming was delivered through utilization of two  AV Stumpfl Screens with a pair of   Christie Roadster HD Projectors. 

Just Breathe Foundation CF Christmas Bal l - We turned the Floreano Rochester Riverside Convention Center into an ice palace for the 2018 Cystic Fibrosis Christmas Ball. This is an annual event  that helps raise awareness of Cystic Fibrosis and helps fund the Just Breathe Foundation. The graphics ran off laptops, and lighting effects were created using LED Pars, moving lights, and a  Mac Aura Led Moving Head.  Christie Roadster  Projector and a  Roland HD Video Switcher 
helped create the magic.
Kin Event Space, the Newest Event Facility in Town

Kin Event Space, the brainchild of Kristin Klock-Wattie who owns Root Catering, opened last week in an exciting space behind Living Roots Wine & Co .

Kin Event Space Manager Shannon Klymochko shared, " Root Catering has been around for eight years, and the owner recently decided to open an events space in a former shipping warehouse at the edge of Rochester's historic NOTA district.

Shannon explained that they're excited about repurposing the building, maintaining hints of its original design. They have not added a lot of additional design elements, in order to be able to hold any type of event from corporate affair to wedding. It's essentially a blank slate so let your imagination take flight! The space can accommodate from 120 to 150, plus dance floor for a seated event, or up to 200 for a cocktail reception.

"We have a full bar, with a seasoned bartender who creates craft cocktails as part of the bar package, and although we offer great catering onsite, with a full menu selection, we don't require use of our caterer.

"We're really looking forward to helping to build the community."

Photos by Tammy Swales
PSAV Acquires Encore Event Technologies: What It May Mean

Earlier this year, the AV giant PSAV acquired Encore Event technologies, formerly owned by Freeman Company, in what has been a series of strategic takeovers that started in 2012, designed to eliminate competition in the marketplace. What it means for the meetings market is that there will be a monopoly across hotel properties by PSAV, a company not known for competitive pricing.

Some hope that, since hotels derive income from commissions off in-house AV contracts, the hotels may look for financially creative ways to attract meetings, which could help with meetings costs.

Many professionals, however, are concerned that this spells bad news for meetings professionals trying to control budgets. In an article by Julius Grafton , he points to one planner who needed standard connectivity wifi with 20 mb up and down. Expecting a bill of around $300 per day, she thought there was an error when the quote came through at $7,080 per day. When she discovered the quote was correct, she went out to a  T Mobile store and purchased a WiFi hotspot for $71.

As more news becomes available on the acquisition and ways to counteract the impact, we will keep you posted.
Cheshire's Hiring! Are You a Good Fit?

If you're interested in a great career with a family-owned and operated audio-visual company that's been in business 25 years, consider coming to work for Cheshire.  

We're looking for a personable, responsible professional who is interested in a position that will allow for growth. If this is you,    then get in touch with us by submitting a resume and cover letter to  Jamie Cheshire at
New Additions! Cheshire's Unique Venue Guide 2019

As we've been out and about, we've been hearing about all types of venues opening their doors to weddings, galas, special events, trade shows and meetings. When we hear of new and unique venues, we'll include them and update our resource guide.

In this issue of our guide, we add Geva Theatre Center, the Seneca Park Zoo, University Gallery at RIT and Kin Event Space. 

 If you know of other venues you'd like to recommend,  please send Justin a note at .

And don't forget...if you need AV for events you'll be doing at these venues or any others around Rochester or far beyond, please give us a call! We're ready and excited to lend our creativity and A+ customer service to your event!
Got Kids? Please Join Us for the FREE 90-Second Newbery Film Festival at RMSC on March 17 at 2 pm!

We are proud to once again sponsor the 90-Second Film Festival , so please join us for this free family event that encourages traditional and media literacy. 

Kids and teens take Newbery Award or Honor books and turn them into 90-Second Films that are often downright hysterical.

Festival founder, author James Kennedy, along with co-host Bruce Coville, who has written more than 100 children's books, will both be on hand to ensure a hilarious adventure!


Tax Reform and Your F&B 

New tax laws have been put into place, and if you're confused about how they affect your food & beverage at events, you're not alone!

Jonathon T. Howe, Esq. outlines some of the rules, regulations and exceptions in this article for Meetings & Conventions Magazine .

For more in-depth insights, be sure to consult your accountant.

Meeting Trends for 2019

At the beginning of each year, we look for an article that scans the landscape for the year's meeting trends.

This year's trends-to-watch, according to Alex Palmer of Northstar Meeting Group (formerly Successful Meetings Magazine) include:
  1. Smarter technology
  2. Rethinking space design
  3. Experiential Education
  4. Responsible F&B
  5. Smarter Crisis Management

The All-Inclusive Meetings Revolution

This article is a must-read for every meetings professional!

Discover tips and techniques to design meetings that ensure everyone is included, that all feel free to speak up, and that everyone's unique leadership skills are leveraged, whether they are an extrovert, or an introvert.  

Click here to read Smart Meetings article by JT Long and Allison Fazio.

In Case You Missed the Last Issue...

If you missed our last issue, discover the many things we've been up to and get ideas for your next event by clicking this link.