WHAT MAKES YOUR BUSINESS DIFFERENT ... AND BETTER?
By Eric Woodruff, CPA, CCIFP
Partner, Audit & Assurance Services
As we continue to face COVID-related restrictions and challenges, it's vital to do everything you can to stay ahead of the competition. And to do that, you need to think outside the box — innovate to succeed, or in some cases, to merely survive. The hospitality industry has been decimated, but look at those that are surviving, and understand how they have had to change to merely stay in business.
Don't be afraid to be different from your competition. Many times, it's the differentiating factors that make you BETTER!