March 2024

Tip of Value

Are You Ready for AI?

By: Asher Robeson (They/Them)

Operations Specialist

The topic of AI is everywhere these days. There’s no denying that the AI tools hitting the market are very powerful, and can be useful if implemented thoughtfully. But I have an important question for you to ask to assess whether your organization is ready for any new tools, AI or otherwise:

Are you using the tools you already have to their fullest potential?

So many organizations build up a “toolbox” that’s bursting with software and resources, and then barely scratch the surface of what those tools can do. Often, we’re using them to facilitate a specific task, but we’ve never taken the time to really learn everything else that a new tool can be used for, or thought about how we might use it to address other problems/business needs. We might be paying full price for a piece of software or subscription and only using 5-10% of it!

AI tools can be a powerful support for your other resources. But if you aren’t effectively using the tools you already have, chances are you won’t use AI effectively either – and it’s got a lot more potential to backfire on you unexpectedly. So, before you go looking at the shiny new AI toys in the window, start by really getting to know the tools you’re currently using and learning everything they can do. You might be surprised to find you’ve already got everything you need!

Here are some useful links to help you:

Team Member Highlight

Kara Spreng

Graphic Designer

Kara holds a Bachelor of Fine Arts in Graphic Design from Michigan State University. With a deep understanding of visual communication and design, she is a highly skilled designer driven by her passion for creativity and media.

The core values that guide Kara’s work include adaptability, strong communication, and dependability, all of which ensure the delivery of exceptional results for our clients.

New Client Highlight

Certified Commercial Investment Member (CCIM) — Illinois Chapter

CAM is proud to introduce our newest client, Certified Commercial Investment Member (CCIM) — Illinois Chapter.

CCIM IL aims to provide the highest quality mentorship, networking and education services that will ensure members’ ability to conduct business successfully and advance the commercial real estate profession.

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Marketing & Communication

Support the organization's marketing and public relations efforts, assist in newsletter creation and distribution, handle social media management, maintain association handbooks and procedural manuals, oversee website design, hosting, and management, manage databases, host webinars, and prepare email marketing campaigns.

Media Coverage: In the News

Creative Juice Blog: Spotlight on Ed Graziano and Corporate Event Interactive

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