Greetings!

As spring arrives, it's the time for most of our businesses to go from 0 to 60 in a very short time frame. Do you have the programs and processes in place to make sure this will be an efficient and profitable year? Your time is limited and you need to make the most of it, chasing down sales leads that go nowhere is frustrating and inefficient. Check out the article below for more information about prequalifying those sales leads and avoiding the "tire kickers."

In this month's newsletter we also have an article on our NEW web site, a product update including a link to the 2026 Aquascape Catalog, and this month's Aquascape video.

Happy Pondering,

The True Pump Team

Let’s be honest, not every water feature inquiry turns into a project. And that’s okay. The key is learning how to quickly (and professionally) determine who’s serious, and what they truly want.



Prequalifying leads isn’t about interrogating potential clients. It’s about having a smart, natural conversation that uncovers their lifestyle, goals, and investment comfort level – all while positioning yourself as the expert.

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Our new and improved web site is now up and running! We're really excited about the new format and the new features including real-time inventory quantities. If you had a customer account set up on our old site it will still be available on the new site. If you fill out the Account Registration page HERE we will set up your account with the appropriate discount level so you can also see your net pricing! Please check it out at www.truepump.com and let us know your comments.

We are stocked up and have a great selection of products to assist you as you prepare your customer's water features for the spring season! We have a variety of nets, thermometers, and water treatments to help you wake up their ponds for the warmer temperatures ahead. We also have cleanout pumps, cleanout hoses, and collapsible fish tanks as you jump into pond cleanout season!

Aquascape recently published their digital catalog for 2026, just click on the picture below to flip through it. New items for 2026 include redesigned wetland components, additional decorative fountain covers, a larger fountain light, and much more!

In this month's video, Brian Helfrich breaks down the most important pond design advice. Great ponds start with a great design!