PIA of Kentucky Newsletter                 Back                                                                                  March, 2018

Independent insurance agents are in an ideal position to serve their fellow small and mid-size business clients. We share their concerns and goals, and understand the importance of protecting what they've worked so hard to build.  This issue provides insights on how to position your agency as a thought leader in your local business community. 

Just as you provide important services to your business clients, PIA of Kentucky exists to serve your business needs. Our upcoming Annual Meeting,  " Marketing & Bourbon ", on March 20-21 in Lexington provides agents with multiple opportunities for professional  development and the opportunity to mingle with your colleagues. Join us for bourbon tasting, networking, important industry updates and a full day of social media marketing strategy with Chris Paradiso. For more info and registration options, visit our annual meeting webpage .

We hope to see you there!
In This IssueTop
Quick Links QuickLinks

Branding, Social Media & Content Marketing
Webinars with Annual Meeting featured speaker, Chris Paradiso

Did you miss either or both of the the two sneak peek webinars?  Our recordings will give you a valuable head start on your social media strategy, as well as an idea of the great content to come during our Annual Meeting.

March 20-21, 2018
The Campbell House, 
A Curio Hotel, 
Lexington, KY

Cyber Concerns
Malicious cyber activity cost the U.S. economy between $57 billion and $109 billion in 2016, according to a new report by the White House Council of Economic Advisors (CEA). 

Cyber 101 is a new educational resource created by PIA and The PIA Partnership to help educate PIA members and their clients about the seven most common cyber.risks faced by small and mid-sized businesses, as well as the business practices and insurance coverages that can reduce those risks. 

Register for webinars:
Register today for complimentary PIA member webinars on the seven primary cyber exposures
facing small businesses.

Need a cyber policy for your agency? Contact clemay@piaky.org

Small Business Owners WANT to Work With You
According to PIA National's 2015 study, small business owners strongly prefer independent agents when it comes to their coverage decisions. See the reasons why, and what small businesses WANT you to know, and download the poster...read article 

Why (and How) You Should Sell to Small Businesses
Should you consider selling to small businesses? If so, how do you sell to them? 

The first answer is yes, provided you establish some clear guidelines....read article

How to Reach More Business Customers
In addition to developing talent, advisors need to know themselves and their clients, says the former Tennessee Vols coach Phillip Fulmer. Growing trust in business relationships is not all that different from coaching a college football team...read article

Are Your Small Business Clients Prepared for Natural Disaster?
2017 was the costliest year on record for natural disasters in the U.S., with a price tag of at least $306 billion. Without a continuity plan, one in four businesses forced to shut down because of disaster never reopens....read article

Poster: Seven Steps to Prepare Your Business for Disaster
Download and share this poster, which includes tips for your business clients to be prepared before disaster happens...download poster

Cyber Insurance for Small and Midsize Businesses
Small business equals small cyber-risk? That couldn't be more incorrect.

SMB clients beware! The statistics tell an ever increasingly alarming story....read article

Get More Referrals from Business Networking Groups
To develop more B2B leads, business networking groups can be rewarding IF you can answer these important questions....read article

Small Business Auto Insurance Coverage
Most small businesses use or own at least one vehicle, sometimes more. But often small business owners blur the lines between the personal autos that they use for business purposes and vehicles that are purchased by the business itself....read article

The Most Important Sales Conversation
There is a much overlooked aspect of sales success that is rarely talked about and people pay little attention to, it is: self-talk. The most important conversation is the one you have with yourself. The reason that conversation is so important is because the words and language you use both reveal and reinforce your beliefs about yourself and the world....read article

In Every Issue
E&O Risk Management Alert
Education - Upcoming KY events
Latest News
Our Partners

One low price. Unlimited CE credit

PIA of Kentucky, in partnership with Kaplan now offers the CE Pass to provide unlimited online access to approved Kentucky CE credit, exclusively for PIAK members. Designed so that your licensed staff who do not yet hold a designation can easily obtain the required continuing education credits for one low price of only $45 annually. 

Visit our website page for details and to purchase your CE Pass.

Not yet a member? Join now!
CPIA Classes: Back by popular demand!

March 22 ~ Lexington

CPIA 1 - Position for Success
May 22 ~ Frankfort

The American Insurance Marketing and Sales Society's (AIMS) Certified Professional Insurance Agent Designation is the first-of-its kind, hands-on, how-to training. Learn more about earning your CPIA designation
CISR Classes

March 9 ~ Lexington

March 13 ~ Lexington

March 14 ~ Paducah

March 28 ~ Lexington

April 11 ~ Louisville

April 17 ~ Lexington

May 9 ~ Louisivlle

May 16 ~ Paducah

May 22 ~ Lexington
CIC Classes

March 7-9 ~ Louisville
Ruble Graduate Seminar

May 1-2, 2018
The Brown Hotel, Louisville

Advanced and specialty topics, camaraderie among a network of National Alliance designees nationwide, at the historic Brown Hotel combine to make James K. Ruble Seminars higher education at its best. 
Latest Newsnews
Ali Center in Kentucky Closed for Several Days Due to Major Flooding The Muhammad Ali Center is downtown Louisville will remain closed to visitors until March 6 due to extreme flooding.. ...  more

Kentucky Sues Cardinal Health Over State Opioid Epidemic  Kentucky's attorney general on Monday filed a lawsuit against drug distributor Cardinal Health Inc , accusing it of contributing to the opioid epidemic by failing to halt or report suspiciously large or frequent orders by pharmacies of prescription painkillers... more

Flood Fears Rise in Southern, Central U.S.  A violent storm system stretched from Texas to the Canadian maritime provinces over the weekend, producing heavy rains and fierce winds and leaving destruction in its wake.... more

Customer Satisfaction for P&C Claims Hits All-Time High  New data from J.D. Power indicates that despite record-high property losses due to hurricanes, earthquakes, and wildfires in North America in 2017, consumer satisfaction among homeowners filing property insurance claims has reached an all-time high score of 860 out of a possible 1,000...more

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