CATCH THE NET ~ GREAT ROAD ZONING UPDATE
5 Clever Spring Marketing Campaigns and Tips
Spring is in the air. And with it comes a whole host of exciting Spring marketing ideas that your business can capitalize on. To get some fun ideas for Spring marketing campaigns, take a look at the tips from marketing experts below.
Run Facebook Contests Around Holidays
Gary Shouldis of
says, "There are some great holidays in the Spring that are perfect for marketing opportunities. (Easter, March 27; Mothers Day, May 8; Earth Day, April 22). One of our most effective marketing activities in the Spring is running Facebook contests around these holidays. We usually will match a prize to match the holiday and it's a great way to connect with your customers, introduce your brand to new people and to build your email list.
You can run simple contests like a "Guess how many jelly beans are in the jar" photo in your Facebook timeline or run a contest where your fans participate like uploading images of their Spring garden or asking a question like, "What does Mothers Day mean to you?" The point is to tap into the time of year and to re-engage with your customers and to take advantage of the awakening that happens after a long winter."
Focus on the Theme of Renewal
Shawn Hessigner, executive editor of Small Business Trends says, "Focus on a new look for your website, a new feature, perhaps a new product offering to go along with the spirit of renewal."
Do Some Local Cleanup
Deborah Shane says, "Create a marketing effort related to the annual celebration of Earth Day that takes place on April 22. Go local and sponsor a road cleanup project or a tree planting event, and invite the community to join in. "
Try Out New Things
says, "Spring is a time to clean out the old and bring in the new. Assign small budgets and blocks of time to try three new marketing initiatives. Some ideas would be to form creative alliances, start a YouTube channel, launch a media campaign, reach out to influencers, bring on a marketing intern, redesign your website, create a Facebook ad initiative, work on improving your website conversions, and improve your customer service and experience. The key is to test, test, test. Prove to yourself that it works and is worth investing more time and money into."
Host an Outdoor Event
Karin Kraska of
"With the first days of Spring weather, people come out in droves. They want to start spending time outside and will look for outdoor events to enjoy with friends and family. Why not create an event that will attract members from your community? If you're a retail store, could you organize a sidewalk sale with other shops on your block. Or, if you are a bike shop or similar outdoor goods retailer, you could partner with your local yoga studio, running store, chiropractor, physical therapist, massage therapist and create an outdoor event where people from the community can meet you and get a taste of your products and services."
The DoubleTree by Hilton Boston-Bedford Glen Hotel is proud to host its second annual Fire & Ice Bar on Thursday, Friday & Saturday, March 1, 2 & 3!
The fun begins at 6PM and runs until 9PM on Thursday, and 10PM on Friday and Saturday. Ice bars and luges, a fire pit, warming heaters, and blankets will heat it up.
Come chill out and enjoy the martini bar, signature cocktails, a selection of craft beers, DJ music, menu favorites, and fashions by O bags. Winter attire is recommended. Admission is $20 per person and includes 2 tokens for food & drinks only. Premium cigars available for sale. Tickets can be purchased online by clicking 'Event Information' below, or by calling the hotel at 781.276.7510, or by visiting the DoubleTree Bedford Glen Hotel. RSVP's are required for this exclusive event. Must be 21 years of age and older to attend.
CLICK HERE FOR TICKETS & MORE INFO
Business Development Update
Update on Great Road Business Zoning.
Jeff Cohen provided a quick update. The Selectman voted 4-0 to recommend them at Town Meeting.
This will be added to the Planning Board Website. The Chamber website will link to it. There will also be a Chamber Networking event on Tuesday March 20th around 5-7 PM at Huntington Tax Partners, LLC at 142 Great Road. The Planning Board will give a 15 minute presentation on the
2. Review of Great Road Business Zoning Editorial
Board to review. The plan is to submit the Editorial around March 9th.
3. Business Development - Chamber Goals
The Group had a discussion on upcoming goals including promoting Bedford to prospective companies and developing a strategy to advocate to larger businesses.
4. Summer Walkabout - The date has been changed to July 12.
5. Larger Companies. The group had a detailed discussion on some ideas to attract more larger companies to the Chamber. A couple of recommendations came out of that discussion:
A. Middlesex 3 membership
B. Workplace Development - There seems to be a lot of interest from larger companies about this. The Chamber could add a section on the Chamber Website with some resources (i.e. Middlesex Community College, EDCO, etc.....).
C. Upscale Dining. Alyssa Sandoval mentioned there is a frequent request from the Biotech Companies in town. They often get clients from out of town and now have to go to surrounding towns for dinner. There is currently a good amount of vacant space in Bedford Marketplace. Adding a upscale restaurant (i.e. Steakhouse, Fine Seafood, etc..) could be beneficial.
D. Volunteering Opportunities. Employees are frequently looking for ways to give back to the community. A list of resources/who to contact (i.e. Churches, DPW for clean ups, etc...) can be added to the Chamber Website.
From the Chamber Office
Membership renewals are due!!
Dear Bedford Businesses & Organizations,
A flyer has been designed for posting in any public restrooms your organization may have available. Due to the on-going insidiousness of the opiate epidemic and deaths associated with that often in public spaces, we wanted to make sure residents in a private space could be reminded of the help available to them 24 hours a day, 7 days a week. The MASS Helpline number will connect folks with local resources and could save their life.
Should you have any questions, want more information, or would like staff training on Narcan use, please contact us and we will help facilitate a response.
Thank you for your help.
Heidi Porter, Health Director
Alison Cservenschi, Council on Aging
Sue Baldauf, Youth & Family Services
What the Chamber did in February
Chamber Annual Dinner & Celebration
WHO WANTS TO BE ON TV?
We are so excited to offer our members
new FREE benefit!
We are partnering with o
ur friends at Bedford TV to produce a monthly show called CHAMBER CONNECTIONS
. In addition to promoting our events/activities, Chamber members will be interviewed providing great exposure for their business. The show will be broadcast on Public channel and also through their website. Contact the Chamber if you are interested in learning more.
Check out your fellow Chamber members
Click here to register
FIRE & ICE
Doubletree Bedford Glen Hotel
44 Middlesex Turnpike
Click here for tickets
Board of Directors Meeting
36 Middlesex Turnpke
7:30 -9:00 AM
15 Middlesex Canal Park Rd.
$10 per person
Click here to registe
Catch the Net After Hours
Huntington Tax Partners
142 Great Road
How Can The American Job Center
help your business?
94 Hartwell Ave
11:30 AM-1:00 PM
$20.00 per person
Bedford High School
10 Mudge Way
Click here for the Town Warrant
180 Hartwell Road
A Place for Words
AFC Urgent Care
Atria Longmeadow Place
Bedford Historical Society
Bedford Research Foundation
Bedford VA Research
Callahans Karate Studio
Cambridge Savings Bank
Carlton & Duran, CPAs
Christine Pinney Marketing
Creative Images of Boston
Diane Cadigan Hughes
Debbie Spencer Group
Doubletree Bedford Glenn Hotel
Great Meadow Dental
Great Road Gallery
Hanscom Federal Credit Union
Huntington Tax Partners
I Am Verizon
Jesse's Pet Care
Learning Express & Play
Live Life Well
My Hometown Map
New England Nurseries
Robyn Samuels Alliance Financial Services
Suzanne & CO.
The Bedford Citizen
The Goddard School
The Well Effect
Virsa de Punjab