Adobe has changed its approach to Pantone...
HOW DOES THIS IMPACT YOU?
Adobe is no longer integrating the Pantone Matching System (PMS) library into its products as part of the standard Creative Suite subscription. What does this mean for marketers? In our latest blog, we break down what’s happening and ways we can minimize the potential fallout of this inconvenient development.

The Importance of Brand Pillars
The foundation of your brand architecture
Your great product or service is a good start, but brand pillars give your business heart and momentum. The strongest brands know who they are, what they have to offer, and who they’re trying to reach – especially in today’s marketplace where customers value personality, authenticity, and humanity. 

Set your brand apart by developing brand pillars and using them to guide your business.
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