Winter Issue | December 2019
Marine Marketers of America is THE exclusive association
for those employed marketers working in the marine industry.
Marketing to HNWI
Record Crowd Attends MMA Lunch to learn from Luxury Marketing Expert Chris Ramey

What better place to talk about engaging and marketing to individuals with high net worth than the Fort Lauderdale International Boat Show? Miles of docks were glittered with majestic mega yachts. Affluent people attended the show from virtually all parts of the world. There is perhaps no grander gathering spot of the boating elite within North America than FLIBS.

The Marine Marketers of America hosted luxury marketing expert Christopher P. Ramey of Affluent Insights and The Home Trust International as the keynote speaker for a membership luncheon. His presentation, “The Eight Laws of Marketing to High Net Worth Individuals,” revealed a mix of insights and strategies. [Read More] Editorial Courtesy Soundings Trade Only
Neptune Awards Now Open!
Marine Marketers of America is now accepting entries for the 2019 Neptune Awards competition, the most prestigious recognition program for marine marketers in North America.

The annual contest, now in its 12th year, is open to any company or organization producing and publishing marine industry marketing work between Jan. 1 and Dec. 31, 2019. Entries will be accepted through Jan. 13. The awards will be presented at the Miami International Boat Show in February 2020.

Beautiful crystal Neptune awards will be presented in 20 categories, covering all areas of marketing, from national and regional magazine and digital ads and newsletters to video, product literature, PR, marketing innovation and diversity initiatives. In addition, a best-in-show “King Neptune” will be awarded to the top entry among all categories. The submissions will be scored by panels of independent judges following established criteria. [Read More] [Press Release]
Welcome New Board Members  
Board members serve a three-year term and are catalyst for the continued growth and success of the MMA. All board members are volunteers and serve on one of five committees as either a chair or member. Full bios are listed on the website. [Click Here]
Get Involved in YOUR Association! 
Newly established task force/committees have been established for 2020 and we want YOU to get involved! Committees include Special Events, Membership Outreach, Neptune Awards, Communications, and Professional Development. 

If you are interested in getting more involved in MMA as a committee member or as future board member, please reach out to any task force chair below. You will gain as much as you give! 
2020 Task Force Chairs
Neptune Awards

Professional Development/Education

Membership Outreach
Special Events/Socials

PR - Jim Rhodes
The Voice Newsletter - Mary Strauss
Website - Romina Bompani
Outgoing NMMA President Thom Dammrich Presented with Special Neptune Leadership Award 
 Outgoing NMMA President Dr. Thomas Dammrich was presented with the special “Marketer of Excellence” Neptune Award by Marine Marketers of America at the third annual Grow Boating Marketing Summit at the Grow Boating Marketing Summit held at IBEX in Tampa, FL.

Dammrich received a standing ovation from the crowd of 200 marine marketers in attendance.

MMA was pleased to serve as a sponsor of the third annual Grow Boating Marketing Summit. If you missed this year’s educational jamfest, click to access all the outstanding content from the full day agenda featuring outstanding speakers!
Member News
Congratulations to Regal Boats on 50 th Anniversary!

Regal Boats of Orlando, FL launched its 50 th anniversary celebration with an international dealer meeting at the Ocean Reef Club, followed by a VIP invitation-only press event at the company’s Orlando, FL World Headquarters.

Most recently, the company hosted an employee party at an offsite resort facility for its Regal Team members and their families. [Read More]
Sea Tow Foundation Announces Inaugural Winners of “National Boating Industry Safety Awards”
The Sea Tow Foundation recently announced winners of its inaugural National Boating Industry Safety Awards at the Elevate Summit in Orlando. The awards were sponsored and judged by the newly established National Sober Skipper Advisory Council and funded through a grant from the Sport Fish Restoration & Boating Trust Fund which is administered by the U.S. Coast Guard. They were established to recognize the best boating safety work in the for-profit sector of the recreational marine marketplace occurring within the United States. [Read More]
Teakdecking Systems Announces New Partnership with The Nature Conservancy

Teakdecking Systems (TDS), the world's premier manufacturer of teak decking has launched a campaign to conserve Myanmar's biological and cultural assets, and to restore forests, by donating $50,000 to The Nature Conservancy.

TDS is committed to increasing awareness of this important campaign to colleagues and customers in the marine market and is facilitating methods for donation to supporters of this important and necessary effort in Myanmar. [Read More]
Kenton Smith & DeMartini win Kicker Marine Audio Marketing Account

MMA members Marilyn DeMartini of PR Power and Wanda Kenton Smith of Kenton Smith Marketing jointly pitched and recently won the national Kicker Marine Audio marketing account.

The twosome are actively engaged in marketing/media consulting, brand initiatives, PR, promotions, partnerships/sponsorship and content development. [Read More]
MarineMax Online Boat Shows Continue to Produce Results

In December 2018, MarineMax tried something new. The event was called "Virtual Yacht Expo," but there wasn't a single yacht on display. Instead, an online platform was designed to "display" yachts from across the country. Anyone anywhere could log in any time and visit the Virtual Yacht Expo. [Read More]
As part of THE VOICE we would love to share industry news from our marketing members! Recent promotion? New job? Won an award? Launching a new initiative? Email us your info for our next newsletter! 
Member Columns
The Most Important Page on Your Website
Victor Gonzalez, Director of Marketing
Sportsman Boats

Do you know, on average, how many visitors you get to your homepage a month? It is no secret that the homepage is the one of the highest trafficked page of your site. But yet so often, examples pop up of underutilized real estate or outdated content being shown. So, what separates a great homepage from an “ok” one? While difficult to say what it should be exactly in your particular segment of the business, there are some guidelines that should be considered. [Read More]
Welcome New Members
Marine Marketers of America is the voice for Marine Marketers and hosts a variety of programs to benefit our members. Individual and corporate memberships are available.