Marine Marketers of America is very proud to announce the winners of its 2018 Neptune Awards competition! Check out the video and the winners listing! Congrats to all of our winners and thanks to all 50 judges from across the industry who participated in the process!
Marine Marketers of America was proud to present its inaugural Leadership Award to Michael Scuilla, our long-term association vice president and industry marketer, on his retirement. Board member Romina Bompani interviewed Mike to discuss his 40 years of industry leadership and his vision for the future. Check it out!
MMA President and 20-year Soundings Trade Only Marketing Columnist Wanda Kenton Smith addresses a topic she believes is critical for marine industry marketers: how to speak and communicate so the C-Suite will listen! Her column includes great insight from Marcus Sheridan and NMMA Chief Thom Dammrich. Next month, her column trades places and focuses in on how the C-Suite can best harness the power of the marketing team. A MUST READ!
It has been brought to the attention of Marine Marketers that there has been recent legal activities involving a mix of boat manufacturers and retailers regarding website compliance to ADA guidelines.
There has been no official industry response to this issue to date, but MMA wanted to share some information we have found regarding ADA compliance that should be carefully reviewed by industry marketers.