Marine Marketers of America
Co-Sponsors Grow Boating Marketing Summit
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All Marine Marketers Should Attend This Event!
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If you are involved in marine industry marketing, THIS is THE BEST EVENT OF THE YEAR for YOU!
Make plans to join MMA as it supports the efforts of Grow Boating and IBEX in this second national marketing summit!
It is 100 percent worth your investment in time and attendance. Bring your marketing crew and get engaged in the most productive marketing education of 2018.
MMA appreciates the opportunity to participate in this year's summit and we hope you'll join our board in this tremendous opportunity for personal enrichment and professional development!
Check out the details!
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Save the Date
: Grow Boating Marketing Summit at IBEX - October 1
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Marketing is about making meaningful connections. The ways people consume content and media has changed the marketing landscape and continue to evolve. Today’s consumers live online. To reach them, your marketing efforts need to live there as well.
The
2018 Grow Boating Marketing Summit
will provide opportunities to learn how to leverage digital marketing channels—display ads, video, social media, email, search, websites and more—to move your business forward. Grow Boating invites all industry stakeholders to join us the day before IBEX to discover the latest tools to effectively market to the next wave of boaters.
Join us for a new full-day agenda, located in a state of the art learning facility, featuring presentations by the following top marketing experts:
- Marcus Sheridan, Founder of TheSalesLion.com, Author of They Ask, You Answer
- Brooke Skinner-Ricketts, Chief Marketing Officer, Cars.com
- Tannis McKenna, Agency Development Manager, Google
- Brad Dixon, Vice President of Accounts, Adaptly
- Tom Martin, Author of The Invisible Sale
- Jack Ellis, Managing Director, Info-Link Technologies
- Steve Pizzolato, Founder & CEO, Avala Marketing Group
Save the Date! Grow Boating Marketing Summit – Digital Marketing: Join the Evolution
- Date: Monday, October 1
- Time: 10 a.m. – 5 p.m. EDT
- Location: Center for Advanced Medical Learning and Simulation (CAMLS), 124 S. Franklin St. (Across from the Tampa Convention Center)
Early Bird Registration is $159 (through August 30); $199 after August 30.
Note: You must first register via the link above as an attendee of IBEX before adding the Grow Boating Marketing Summit to your cart.
The 2018 Grow Boating Marketing Summit is made available in part by contributions from the NMMA Marine Accessories and Components Division members.
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Two Recent Marketing Columns to Rev Up Your Performance!
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Reprinted Courtesy of Soundings Trade Only
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5 PR Strategies
You Need Now
Public relations (PR) plays an increasingly critical role in making or sustaining a successful business. With the rise of social media and online review sites that can make or break a business, coupled with the power attributed to key influencers and the continued blurring between...
[read more]
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Customer Retention
When it comes to marketing, the ancient Greek adage “Know thyself” which was inscribed on the front of the Temple of Apollo at Delphi for all seekers of insight to see, may be less important than “Know thy thy customer.”
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We welcome submissions for future editions of The Voice! Forward your blog, white paper or commentary regarding marketing topics to
[email protected]
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We love the opportunity to spotlight our members and share recent news activities!
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Lisa Overing
, yachting and luxury lifestyle writer and former Board of Directors Member of Boating Writers International is proud to present
MegayachtMuses.com
alo
ng with art director Julianne Raines. Lisa oand Julianne offer copywriting, advertising, branding and social media services.
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Wanda Kenton Smith, president of Kenton Smith Marketing & president of Marine Marketers of America, launched
kentonsmithmarketing.com,
an extensive site that features her services including marketing, editorial and speaking, along with a creative and editorial portfolio. MMA member Matthew Kuka handled design.
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New Marine Marketers Website
Recently Launched!
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Have you seen and checked out the new MMA Website recently launched!
Here's a link! We invite you to cruise on over for the latest from YOUR Association!
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SHARE YOUR NEWS!
As part of our newsletter, we would love to share industry news from our marketing members!
Recent promotion? New job? Won an award? Launching a new initiative?
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Timothy McKercher
Look-Marketing
Frank Willhelm
Yamaha Motor
Suzanne Hawley
Hawley Communications
Robert Gonsalves
ICBM Media
Roxanne Rockvam
Ultimate Function
Theresa Coughlin
YBY Boats
Michael Aldridge
Pilot Media
Robin Forti Anderson
Stealth Marketing
Jennifer Burkett
Kadey Krogen Yachts
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Alicia Booth
Motor-Services Hugo Stamp Inc
Charles Wilson
White River Marine Group
Maurice Bowen
White River Marine Group
Robert Long
White River Marine Group
Regan Axtell
Garmin
Ted Norris
Pamlico Group
Shelby Kirby
Sea Ray
Ivette Morciego
Markham & Stein Unlimited
Diane Sulima
Boat US
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Elio Betty
Boat US
Scott Croft
Boat US
Jordan Balbresky
NVRMR Creative
Collin Voreis
Boats.com
Matthew Hartment
Volvo Penta of the Americas
Lisa Overing
Mega Yacht Media
Art Jeffries
Marine Ad Network
Dave Lerbs
Indel Webasto Marine USA
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Fort Lauderdale MMA Feedback Requested!
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Part of our mission for MMA is to provide ongoing professional development and education, along with networking. We host events at Fort Lauderdale and Miami... along with this year's summit.
We'd like to know if you have a speaker or a topic you'd like to recommend for our annual Fort Lauderdale lunch meeting!
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PRESIDENT
Wanda Kenton Smith
Kenton Smith Marketing
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VICE-PRESIDENT
Michael Sciulla
Credibility & Company Communications
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VICE-PRESIDENT
Sally Helme
Bonnier Corporation
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Louisa Beckett
Owner, Turnkey Communications & Public Relations
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Romina Bompani
Owner, RB Yacht Marketing
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Courtney Chalmers
Vice President,
Boats One Group
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Traci Davis
Boston Whaler
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Kristen Frohnhoefer
Chief Administrative Officer, Sea Tow Services International
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Abbey Heimensen
Director of Marketing, MarineMax
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Mark Kellum
Owner, Acumen Creative & Marketing
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Greg Proteau
Executive Director, Boating Writers International
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Jim Rhodes
President/Owner, Rhodes Communications
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Mary Strauss
Director of Marketing, Galati Yachts
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