No-Budget Customer Research
I had coffee a few weeks ago with an investor. One of his portfolio companies is having some growth problems and he's been thinking that maybe they need to spend money on marketing help. The company is a farm-to-market retail store in a somewhat obscure location without much customer foot traffic.
Because the company is small, can't rely on foot traffic, and has limited resources, the investor and I talked about some easy, inexpensive ways that the company could learn about their customers for free before investing in marketing.