Marketing Insight Social Content

Marketing Insight: Social Media Content

5 Things to Remember for Engaging Your Community

Social media provides an excellent method of communication with the communities you serve. Remembering to add these staple content ideas to your latest strategy can help further engage those who already bank with you, attract new customers, and form stronger relationships with local organizations. Give yourself a refresh with this breakdown of tried-and-true social media content ideas to better engage with your community.

1. Celebrate Your Team Members

Your team is the face of your organization and what many customers most associate with your bank or credit union. Recognizing team members for their hard work is essential, and what better place to celebrate them than on social media! Sharing their accomplishments such as promotions, anniversaries, and more indicates a sense of pride in your team and can even help establish your bank or credit union as a great workplace. After all, your team members are members of the community and are a great way to form a bridge to engage the larger community.

2. Hold Social Media Contests

Give back to your followers with a contest or prize drawing run through social media. The most effective prize options to generate interest within your target area are those from local businesses, museums, and attractions, as customers will likely share amongst friends and family, with a reported 62% of total online contest participants suggesting a friend participate. Some examples of contests that are relatively easy to run on social media include photo and trivia contests, as these produce direct engagements with your accounts.

3. Show the Ways You are Giving Back

Giving back to a local organization is a great way to demonstrate your organization’s commitment to your community. Posts about any of your giving initiatives can help form connections with local charities online as you engage with community members offline. As a bank or credit union, there are several ways to give back to the community, whether through a team of volunteers, hosting a local drive, or making a generous donation.

4. Post for the Holidays

Posting for major holidays like the Fourth of July and smaller fun ones like National Sandwich Day are about more than just capturing a hashtag audience; some are also fun conversation starters! Pairing a holiday greeting with a question open for comment can start a conversation about your customers’ favorite places and organizations in the community. This provides a great way to gain insights into local businesses and annual events to watch for future collaborations and sponsorships.

5. Share Community Events

Keep your followers updated on what’s happening in the community by sharing local events, especially any you sponsor. Regularly sharing events opens the door for repeat interactions with the hosting organizations. When a location is tagged, platforms like Facebook and Instagram will serve the post to users who may not follow you yet within that geographic area. If possible, you will also want to tag the hosting organization to let them know you are supporting them by spreading the word.

Looking to increase engagement with your community through social media? Strategis is a full-service marketing agency developing strategies proven to increase (ROI) through a wide range of methods. Contact us today!

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