Marketing Insight: Video Content

Upgrading Your Digital Strategy with Video Content

The Rise of Video Content

Video content is on the rise in 2022, with the average hours of online video content continuing its steady rise year over year. In 2018, the average consumer watched about 10.5 hours of video content per week, rising to an average of 19 hours per week in 2022.

This has led to an increased trust in video content, with 88% of consumers indicating they have been convinced to buy a product or service by watching a brand’s video in 2022. In addition, 96% of these consumers also recall viewing an explainer video to learn more about a product or service. This indicates that most consumers are factoring video content into their buying decisions and remember watching an explainer video to learn more about a product or service. Explainer videos are among the top purposes of creating video content in 2022, but there are several applications of video content that have been proven to convert viewers into customers.

Leading Video Content Purposes

Explainer Videos

What they are: Videos that highlight an organization, product, or service by explaining the ins and outs, as well as the benefits of using them. These are typically posted on a website's homepage or a product landing page and are shared on social media to drive new web traffic.



Why you should use them: The increase in financial technology leaves many customers with questions that can be answered in a short video that has the potential to increase website conversions by as much as 144%.

Social Media Videos

What they are: Social media videos are tailored to the audience on your chosen social media platforms with entertainment in mind. For example, if your followers like to form a personal connection with you, then a fun video featuring team members would drive engagement.



Why you should use them: Some platforms, such as Tik Tok, rely solely on video, and others, such as Instagram, are following suit with recent initiatives to prioritize video content in their algorithms. This means video content is more likely to be viewed than other content types on these platforms.

Video Ads

What they are: Short-form video clips that highlight the best of the best products and services on a number of digital advertising platforms with the option to link directly to making a purchase. These can range from 6 seconds on Snapchat to 6 minutes on YouTube, but short and sweet is best.



Why you should use them: When compared to a traditional display ad, video ads stand out from the crowd, driving as much as a 30% rise in ad clicks.

Presentation Videos

What they are: Animated videos using graphics and voiceovers to present information, making them ideal for creating a run-down of the benefits of a product or service or providing financial tips or advice to customers.



Why you should use them: These are among the most cost-effective videos to make, as they eliminate the need for any filming equipment and can be animated using a wide assortment of online tools.

Video Testimonials

What they are: Video testimonials are an excellent tool to further build the credibility of an organization through filming customers sharing positive experiences. These experiences should demonstrate how the product or service has improved the lives of a real customer by sharing who they are, how they used the product or service, how they used it, and how it solved a problem.



Why you should use them: Hearing success from a fellow consumer can go a long way, with about 84% of consumers trusting online reviews as much as a personal recommendation. These videos can also feature a sample of several age groups to demonstrate the cross-generational appeal of financial services and products.

Ready to integrate video content into your digital strategy? Strategis is a full-service marketing agency developing strategies proven to increase the (ROI) through a wide range of methods. 

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