Please enjoy this round-up of news, thought-starters, and recent projects from SMS!
(And, of course, let us know if
our thinking inspires
yours: We'd love to help!)
Marketing Minute Your e-newsletter | Issue #1 2016
Check out the new Smith Marketing Services website!
Mobile friendly. More functionality. Easier ways to see our work. And a fast-growing library of free information you can use as a marketer... Including free
SMS white papers and our
MarketingMinds blog blog. It's all part of the new SMS website. Take a look and tell us what you think!
New YouTube channel & trade- show videos for Railway Supply Institute!
SMS recently helped RSI step up its social presence with trade show interviews and a show highlights video for the
Railway Interchange 2015 show they co-sponsored. (This is the biggest rail show in North America.) Who might we interview to help YOU get your message out? ; )
Birth of a super-rush ad (PS: Don't try this at home!)
SMS was pleased to develop and slam together this rush ad for our tech client Anaren, 'teasing' a new product launch they'll be doing at the
Consumer Electronics Show in January 2016. (Start to finish? About 32 hours... Which is neat, but not something we like to do often!)
SMS welcomes John Hoeschele to our creative department
As Creative Director. Hoeschele will contribute to development of marketing and creative strategies for the company’s national and regional clients, which include New York Air Brake (a Knorr Bremse company), the Corning Museum of Glass, Rochester Gas & Electric, among others. Most recently, he headed the marketing communications function for Syracuse, NY-based Anaren, Inc., a $170 million, global leader in wireless, space, and defense technology.