Make your questions as narrow in focus as possible, so that the results aren’t left open to interpretation.
Be sure your customers know that this is an opportunity for them. Attempt to replace language like “We want to hear from you!” with customer-first language, like “Your feedback will help us improve your next visit!”
Always leave one question open-ended, so that customers can fill in the blank and freely share their thoughts.
Of course, that’s just the start. We would love to help you create a precise survey strategy to learn what your customers want—and craft the correct marketing campaigns to make sure it reaches them.