It’s been another busy year at Argentum! In addition to working with interesting clients, scrappy start-ups, and other great organizations, some personal news: My husband and I finally celebrated our wedding, after a 26-month COVID delay!
At Argentum we also celebrated a big milestone for two clients: Transitioning them each to a full-time marketing leader! As part of our unique business model, we happily help prepare our clients to move on from our Timeshare VP of Marketing® assistance. This year we were delighted to onboard the new CMO for Wynk THC & Seltzer™ and the new Director of Marketing for longtime client Amylu Foods.
In this issue we take a deeper dive into being strategically mindful about the words you use to define your company’s competitive advantage. Over and over again, we see clients with messaging that is unintentionally obscured by their internal lingo. The mini case studies in Backing Off Buzzwords are great examples of what can go wrong with your messaging and how to make sure it's crystal clear and working hard for you.
On the positioning side, we’ve got a short video that gives tips for how to make sure that your Reasons To Believe tie up your value proposition in a nice bow. And we’re so excited to share the rebranding of Nourishing Hope, Chicago’s largest food pantry.
Wishing you and your family a Happy Thanksgiving!