If you are targeting potential customers around your business or in a specific neighborhood are you using EDDM? EDDM along with strategic Facebook Ads can have you on the top of those people minds in no time. Plus, it is relatively inexpensive if done correctly.
EDDM stands for Every Door Direct Mail and is a program put on by the US Postal Service. You pick USPS carrier routes and hit occupied homes on those streets or apartment complexes. You can also include businesses, but you cannot send just to companies. I would only tell you to use this to hit homes unless you are trying to hit office buildings in downtown or business districts.
We have been a part of this program since the first day it was rolled out and we are big fans. Over the years we learned what works and what does not. We have been able to get our program costs to less than the price of a stamp. This program includes consulting, designing, printing, packaging, USPS forms, bundling and delivery to each post office. You could do this yourself, but you will hate yourself halfway through!
Shoot me a message if you want to learn more about how we have used EDDM campaigns with our clients.
"Christ is Risen!"
~ Allen Jernigan, CEO