March 2019 MMDnews
Marketing Tips To Stay On Target
Three Billion, Seven Hundred and Sixty-Eight Million Dollars per year is how much the Top 5 property & casualty insurance companies spend a year on advertising!! That comes out to about $12 for every legal citizen in the United States. As you may have guessed, Geico (Berkshire Hathaway) is the leader with over $1-Billion, followed by Allstate, State Farm, Progressive and Liberty Mutual. Why do you think these four spend so much chasing Geico?

Remember when every billboard was a law firm or the Yellow Pages were mostly lawyers? Why is there a Burger King or Wendy's by every McDonalds?

They all are following their competition and doing what they see working for them. If you see your competitor in the Val Pak mailer for the past year, you might want to consider advertising in the next Val Pak. Your competitor is not going to continue advertising where he is not getting any leads. Just like we would pull your ad out of a magazine if we were not getting any leads.

Start paying closer attention to the places your competitors are advertising. If they are in a magazine for more than 6-months, call and get the rates for that publication. If it fits into your marketing budget, you may want to move things around and get in there as well.

Have a Happy Fat Tuesday and St Patrick's Day!


~ Allen Jernigan, CEO
My Marketing Department, Inc
March 2019 Calendar of Events
MAR 3:  World Wildlife Day
MAR 5: Mardi Gras "Fat Tuesday"
MAR 6:  Ash Wednesday
MAR 8: Int’l Women’s Day
MAR 10:  Daylight Saving Begins
MAR 12: National Napping Day
MAR 17:  St. Patrick’s Day
MAR 20: Spring Begins
MAR 23: National Puppy Day 
Deals and Promotions
Monthly Deals!
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Thinking About Taking Your Product Into Big-Box Stores? You Need Help in These 4 Areas
Introducing your online-only product into physical stores calls for a completely different launch playbook. But as difficult as the task ahead may be, it won't be impossible. 

It's a Mardi Gras Tradition
Mardi Gras  ( /ˈmɑːrdi ˌɡrɑː/ ), or  Fat Tuesday , refers to events of the Carnival  celebration, beginning on or after the Christian feasts of the 
Epiphany  (Three Kings Day) and culminating on the day before  Ash Wednesday  (known as  Shrove Tuesday ).  Mardi Gras  is  French
for "Fat Tuesday", reflecting the practice of the last night of eating rich, fatty foods before the ritual
fasting  of the  Lenten  season.

Be Pawsome!
Adopt Don't Shop
National Puppy Day - March 23rd!
Support Our Local Shelters!
7777 131st St., Suite 9
Seminole, FL 33776