Volume 23 | December 2018
Hello from Designs Group Consulting
As the Holidays Arrive, New Opportunities Arise!
 
This is an exciting time…  for many of us it means peak season for sales as shoppers rush to prepare for the holidays. It also is a time for planning and reflection … for reaching out to our customers in new ways to better serve them, while building our businesses for an even more prosperous 2019.
 
As a special holiday gift to you, we’ve packed this issue with information and tips to help you make the most of new tools and changes in the marketplace to grow your business in 2019!
 
We at DGC wish you all the joys of the season and prosperity for the New Year!
 
PS: We realize the complexity of today’s ever-changing marketplace can be a lot to take on... don’t hesitate to contact us for help. Our expert team is here to help you every step of the way!

Call Designs Group Consulting, 501-204-4598, your local marketing team! 
Now Hiring a part-time Data Technician.
Email Dannet@DesignsGrp.com your resume!
'Tis the Season… to make the most of the holidays on your Facebook page!
The holiday season is here. We know how important this time of year can be for businesses like yours. To help you make the most of holidays, we've created  2018 Holiday Tips , a collection of best practices and examples selected by experts at Facebook for businesses. It includes inspiration for holiday-themed posts, ideas for promoting events, and offers tips for how to interact one-on-one with your customers and more.

Prepare your business – Holiday shoppers will want to learn more about your business (hours, business address, etc.). Now is a great time to review your Facebook Page profile to make sure it's up to date so it’s easy for people to search for and find your business.

Attract Customers – Showcase holiday products with posts. How do you get customers to consider your offerings, especially if you don't have a storefront or simply need to get more people into your place of business? Facebook posts are easy and relatively inexpensive to create, they require little advance planning, and effectively target and reach potential customers. You also have the option to sell directly from Facebook and Instagram.

Interact with customers – Get into the festive spirit. The holidays are a wonderful time for businesses to connect with customers on a personal level. Show your company’s festive spirit – and share it with your community and future customers. Use your Facebook page and posts to engage customers, and create a positive, welcoming vibe to set the tone for sales now and in the future.

Learn to adjust your messaging – Understand which content is resonating. Use Facebook’s Page Insights to learn which posts your visitors are engaging with the most. Knowing this can help you determine what kind of content to create in the future.

Looking to hire extra help? You can post a job opening from your Facebook Page to recruit employees as needed. If they’re already following your page, they will have an idea of what your company is all about, and if they’re just discovering you, it’s a great introduction to the opportunities you offer.

Need help? Call your marketing team – DGC 501-204-4598!
Google Ads – What's Changing? 
Earlier this year, Google introduced parallel tracking as an optional feature to improve your landing page speed by sending users directly to your website while all click measurement is processed in the background.

Parallel tracking is required for all Search Network and Shopping campaigns on Google Ads to ensure a better landing page experience for users. At that time, the account opt-in setting was removed and parallel tracking became the only click measurement method for Search and Shopping campaigns on Google Ads.
For more information on parallel tracking, refer to the  Google Ads Help Center  and contact your click measurement provider. If you have further questions, please reach out to your account team or  contact us  at any time.
Social Media Trends to Pay Attention

The New Year is fast approaching. Here are some brand opportunities to help you develop a strong strategy to refine your  marketing .

Let’s take a look at these social media trends for the New Year to see how you can get a head start and use them to your business’s advantage.

1. Videos – Latest statistics report that 80% of the total global internet traffic will soon be attributed to videos. Ninety percent of SNS users share videos, and 87% of marketers use videos in their campaigns. It’s estimated that as many as 95% of messages from videos are retained in viewers minds.

2. Live Streaming – Different social media platforms like Snapchat, Facebook, YouTube, Twitter, and Instagram are promoting the use of live streaming. It is expected that by 2021, the video streaming market will reach $70.5 billion.

3. Artificial Intelligence (AI) and Chatbots – Increasingly marketers are using AI and Chatbots to draw customers to their social media platforms. By creating real-time engagement with customers, they are able to quickly connect, educate and develop relationships with potential clients on a personal basis.

4. Traditional Generation – Born 1922 to 1945 ­­– also known as Veterans, the Silent Generation or the Greatest Generation, are most familiar with using Facebook and YouTube social media platforms.

Generation X ­– Born early-to-mid 1960s to the early 1980s – Generation X or Gen X are known for using Facebook, Instagram, YouTube.

Millennials – Born 1980s to 1990s – also known as Generation Y or Gen Y . This  generation  uses Instagram, Snapchat, Facebook, and YouTube.

Generation Z – Born 1995 to 2012 – aka the ‘true digital natives’ commonly use these social media platforms: YouTube, Instagram, Snapchat, Facebook, Tumblr, Twitter, Pinterest…in that order.

Ready to get started? We are here to help. Call DGC today!
Web Design Trends for 2019

Thanks to the progress of web browsers, we now see some exciting variations. With grids and parallax layouts, web designers are playing with shadows more than ever to create depth and the illusion of a world beyond the screen.

Color Schemes
More designers are becoming courageous in their approach to color including supersaturation and vibrant shades combined with headers that are no longer just horizontal but re-imagined with slashes and hard angles.

Particle Backgrounds
Particle backgrounds are a great solution to performance issues that websites run into with a video background. These animations are lightweight Java script that allow movement to be created as a natural part of the background without taking too long to load.

Mobile First
Mobile browsing has now officially surpassed desktop. Almost everyone these days shops and orders on their smartphone.
Emerging Marketing and PR Trends
What the PR pros are saying: “Our biggest challenge is info-tribalism and the loss of respect for national media ‘experts.’ Major media has been dealt a million social media blows, and our biggest challenge (and opportunity) is to establish our own credibility on the long haul.” —  David Wenger , Director of Communications, McCombs School of Business,  @UTAustin

Getting Noticed in Growing Media
PR pros have had to really step up their game to get their clients noticed on the ever-expanding communications channels. Writing in the voices of our clients on LinkedIn, Facebook, Instagram, Twitter and more aka ‘Dark Media’ requires dynamic methods to break out and get noticed.

Paid vs. Earned
The lines between editorial content and advertising are blurring. While paid placement (advertising and advertorial) is still important most still consider earned media true public relations.

PR is more fast-paced than ever, and to build a PR strategy that dominates, you’ll have to put in the work during the pre-season.

Need help? Call your marketing and public relations team, DGC!
Use Video Content Generated by Customers.
Putting your customers behind the camera to talk about how they have used and benefited from your product can be a powerful way to engage viewers and appeal to prospective customers.
Progressive Connections
We will be adding one more charity to the mix in 2019... if your 501c3 Non-Profit needs help, go to  PChsv.com , download the 'Charity of the Year Application' and turn it in asap.
Both Jessieville and Fountain Lake All-Volunteer Fire Departments received a check of $850 from Progressive Connections to use towards the gear they need to help keep the community safe.
Successful 1st Annual Blazing Chili Cook-Off!
Jessieville Fire Department won 1 st Place, Beehive Neighborhood Hangout won 2 nd Place, and Fountain Lake Fire Department won 3 rd Place.

A huge thank you to all Blazing Chili Cook-Off attendees, contestants, and sponsors: RE/MAX of Hot Springs Village, Eyecare Specialties, Buzy Bea Creations, Warehouse Paint, Cedar Mountain Boys & Girls Club, The Hot Springs Village Voice, Harris & Renshaw, Hot Springs Title, and Linda L. Ragsdale. We appreciate you all so very much!

Presented by Designs Group Consulting at the Cedar Mountain Boys & Girls Club. www.PChsv.com
Village Village Winter Specials
Book online at  www.VillageVillas.com   or call Village Villas to arrange your home away from home, 800-738-7368.
 
Arkansas vacation rentals including extended stay accommodations, nightly-rentals, property management, long-term property rentals, family vacations, weekend getaways, and rates to fit any budget. Village Villas is your destination for perfect rental home accommodations in Hot Springs Village.
RE/MAX of Hot Springs Village Coupons
RE/MAX coupons – Time to renew for 2019 or participate for the first time, deadline 12/15

Email  Dannet@Designsgrp.com  – discount offer, logo, product image, address, hours or any other info needed.

All coupons must be valid from Jan 1 - Dec 31, 2019
Holiday Client Idea... Find out more, email Denielle: dlue@stitchtomylue.com
DGC Produces Club Videos for RE/MAX of Hot Springs Village Each Month : Beboppers
"I recommend Designs Group Consulting to all my clients. They receive wonderful artwork and strategic planning, and I know they are in good hands with DGC.

Please note my clients are in Texas and DGC still delivers one on one service. Thank you, Dannet." - Kay Cater, Account Executive at Plano Profile.
Welcome TalaTrans to DGC - Our New Client
TalaTrans Worldwide is a logistics service provider with offices in North and Central America. Their global network allows them to handle cargo anywhere in the world via air, ocean, and over-the-road. 

Request a Freight Quote Today: equotes@talatransworldwide.com | 888-233-6762

USA: Chicago | El Paso | Miami
MEX: Mexico City | Guadalajara
SAL: San Salvador
Do you have colleagues or friends who could benefit from DGC’s services?
We are offering a “Refer and Earn” opportunity. For every referral that turns into a sale, DGC will pay you $15 as a thank you. Just send us the referral contact information, (email  dannet@designsgrp.com ), along with the potential referral details. If a sale results, you’ll receive a $15 Amazon Gift Card. It’s a win-win situation all around. The potential client will benefit from our services, you’ll make money, and DGC will gain new clients.

Thank you in advance for helping to get the word out.
Review DGC on Facebook
Designs Group Consulting | 501-204-4598 | Dannet@DesignsGrp.com | DesignsGroupConsulting.com