October 2018
Tips to Help You Reach Your Target

Are you using your database correctly or at all for marketing? Recently, I received a postcard from my AC company. Keep in mind, I have an annual maintenance contract where they come out and do an inspection every six months which includes a checkup and a tune-up.

They came out in April of 2018 to do all this work for the year. I was happy and thanked them for everything.
Fast forward six months and the headline on the postcard I received from them was, "It's Been Ages Since We've Heard from You" and on the other side, it said "We miss you! blah, blah, blah!" Attached were coupons for 0% financing on a new unit (got one of those from them in 2016), $49 system tune-up and a Free service call. Both items are in my current agreement with them.
Basically, they shipped their entire database to a mail house and had them send these out. Just think of how much money they lost in printing and postage and how it effects their bottom line. There is also the embarrassment of not knowing your customers which is unmeasurable. Some recipients of this postcard tossed it in the trash, while others chalked this up to a big blunder. However, there may have been some to find it useful.
If you are using your database to market to your clients, tailor the message to the different segments. In this case, prepare two separate mailers. #1 Those who you have not had any contact with in over one year. #2 A postcard to those you have been in touch with within the calendar year and ask for referrals or to give the coupons to their friends or neighbors.
If you are not using your database for marketing purposes, give me a call and let's take a look at how it's set up and what info we can use to market to your clients.


~ Allen Jernigan, CEO
My Marketing Department, Inc.
Calendar of Events
October 2018 
OCT 4:   World Animal Day
OCT 8:  Columbus Day
OCT 16:  Bosses Day
OCT 28:  Nat'l Chocolate Day
OCT 29:  Nat'l Cat Day
OCT 31:  Halloween
Holiday Greeting Cards
Get Ready for Thanksgiving and Christmas

Christmas will be here before you know it.  Don't wait until the last minute to decide if you are going to send out Christmas/ Thanksgiving/ Holiday cards.  

Start making that decision now and order early to beat the rush.  Also, if you plan on giving gifts to your clients, best to get those orders in now as well.
Domestic Violence  Awareness Month
24-hour Domestic Violence Hotline:
(727) 895-4912 | TTY: (727) 828-1269  

Outside Pinellas County: 
(800) 500-1119 | TDD: (800) 621-4202
Do You Believe
 In What You Are Selling?
Note:  Sales is a part of doing business, however not everybody is comfortable with sales. This article is a great way to shift your mindset if sales is difficult for you.
Why is it that selling can be so easy for some people and so difficult for others?

The truth is, people that sell the best, the most statistically successful salespeople, are the ones that have shifted the paradigm of value. They understand what I call the 100/20 rule.

The 100/20 rule is a belief that you are providing more value than your client is asking for.

Think about it. How easy would it be to trade a $100 bill in exchange for a $20 bill? If your job was to do that all day, how would you do? That is the essence of sales: Provide more value than you ask for.

Adopt Don't Shop
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home a pawsome new family member!
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