November 2018
Tips to Help You Reach Your Target

Be "that" business person. You know the kind, the one your clients cannot stop talking about to others! Why? Because you give value outside of business.

I was shocked recently by the thoughtfulness of a newspaper owner. We were negotiating an ad buy for a client on a Friday. During the meeting, I mentioned I needed to get this deal done ASAP, as I was heading to Washington D.C. the following Wednesday for the first time. We ended up doing a win-win-win agreement between the newspaper, client and My Marketing Department.

The following Tuesday, I received a small box in the mail. Not expecting anything, I was intrigued. To my surprise inside the box were 3 books on touring Washing D.C. and a letter from the owner of the newspaper. He said these books served him well when he was in D.C. and hoped they would do the same for me and Pepir. He said he did not want them back, but once I was done with them, to pass them along to someone else who may need them, or keep them for myself!

The impressive part about all of this was not just his generosity, but how he "listened" during the meeting and picked up on this small detail. Then, to go the extra mile and send those books at his expense.

This is not the first time I have received a blessing after a meeting. I was sent the E-Myth on audio once after a meeting with a friend. I still use it today.

So, my takeaway is two-fold. One, "listening" and absorbing what others are truly saying will gain you more respect and admiration than just doing the job. Second, "acting" on even the smallest detail can mean more the main topic at hand!

From all of us to you, Happy Thanksgiving!


~ Allen Jernigan, CEO
My Marketing Department, Inc.
Calendar of Events
November 2018 
NOV 6:  Election Day
NOV 11:  Veterans Day
NOV 12:  National Pizza Day
NOV 13: World Kindness Day
NOV 22: Thanksgiving Day
NOV 23: Black Friday
NOV 24: Small Business Saturday
NOV 26: Cyber Monday
NOV 27: Giving Tuesday
NOV 30:  Hurricane Season Ends

Gift Boxes
Thinking about sending your clients a nice bottle of wine for the holidays?  Instead of the bottle showing up in a UPS box or recycled amazon box, how about making a statement and putting them in your own custom box?

A box with your company logo and graphics shows you took the time to think about your gift!  We also can do golf ball boxes, mint packages and basically any kind of box you can imagine! Call us today to brainstorm some ideas!  727-888-1200 

#GivingTuesday is a Global day established for giving back and is the Tuesday after Thanksgiving. This year #GivingTuesday is November 27th.


Giving does not always have to be about money. You can donate clothing, and household items that are no longer needed. Shelters can always use towels and blankets. You can give your time by volunteering. Think about how you can make a difference on #GivingTuesday.

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