When you are marketing your business to your target market, you are also reaching out to potential employees and managers.  You not only want to attract the right customers, but the best people to represent your company and help it grow.

As a LinkedIn Advisor, I participate in many studies and discussions with business professionals across the county.  Recently we did a survey of what applicants look for in a company.  The findings were interesting. Hopefully, these results will help you market to the next person who will take your business or department to the next level:

Most Important:
82% Integrity of the Company

74% Manager Quality

73% Current Pay Benefits

71% Work-Life Fit

Least Important:

40% Commute Time
39% Learning Transferrable Skills

26% Diversity

25% Remote Work

Lastly, we want to wish all the dad's a Happy Father's Day, coming up on June 17th. 

Sincerely,

~ Allen Jernigan, CEO

My Marketing Department, Inc.