I write this as I sit in the jury selection room. The last time I was here was over 12 years ago when I had a
Motorola Razr flip phone
I am at the front of the room, at a table and as I look up, all I can see are the tops of people's heads. 99% of the people in here have some form of electronic device they are staring into.
The other 1 percent look bored as can be or are looking over their neighbor's shoulder reading their phone! So much different than last time I was on jury duty.
We have moved into the mobile age where our phones are now replacing many things including cash and credit cards. Each week I look at the stats from the emailed eNewsletters we send out for clients. Just over the past two years, the open rate on phones has gone from an average of 44% to 60%. This is why this eNewsletter is formatted this way. We want it to be mobile friendly.
Are you thinking about how people see your ads, website, emails, logo and branding on their mobile phone? If not, you need to start taking this into consideration. Create and test some alternate logos optimized for smaller screens. Post an ad or branding graphic on your Facebook page and see how it looks on the FB App.
Finally, if you do get selected for jury duty, it is a great experience to be able to participate in the justice system. And
they have really fast WiFi!!
Happy 4th of July!
~ Allen Jernigan, CEO
My Marketing Department, Inc.