September 2018
Tips to Help You Reach Your Target

Are the right people in the right positions at your company?  Or as Jim Collins would say in Good to Great, the right people in the right seats on the bus. Wearing different hats is one thing, but when a hat does not fit, it can hinder or even cripple you.

Take a look at this current job opening, which is posted on Craigslist:

First, in my opinion, marketing and accounting use totally opposite sides of the brain. One is  creative, the other is analytical. Second, I have worked with many analytical types and none of them are the outgoing, event planning people this job is looking for. 

Again, in my opinion, they are going to have a very hard time filling this position with someone who meets the requirements in this description. Either marketing or bookkeeping is going to suffer with this hire.  

Do you have someone in your organization who is performing multiple roles, which are opposite of each other, just to save a few dollars?  You may be costing yourself in the name of productivity by doing so.  When I started MMD, I did everything because I had too.  As soon as I could afford a bookkeeper, I retained the services of one.  She loved doing what I hated, and she was great! Now, I could focus on doing what I love, Marketing my clients' businesses, products and services!!

Take a look at your staff with multiple duties or even yourself and ask, can somebody do this part of the job better, faster and possibly more economically than I can?  Will the job performance of your marketing-bookkeeper increase if you outsource or bring on a part-time person to handle the marketing?

Just something to think about when you do your next employee evaluation, or job description posting!


~ Allen Jernigan, CEO
My Marketing Department, Inc.
Calendar of Events
September 2018 
SEP 3:  Labor Day
SEP 5:  Int'l Day of Charity
SEP 8:  Literacy Day
SEP 9:  Grandparents Day
SEP 10: Suicide Prevention Day
SEP 11: Patriot Day
SEP 17: Constitution Day
SEP 19: Talk Like A Pirate Day
SEP 21: Int'l Day of Peace
SEP 22: Fall Begins with Oktoberfest

Think Pink!
Show your support with some of these great ideas

Suicide Prevention Month
#BeThe1To is the National Suicide Prevention Lifeline's message for National Suicide Prevention Month and beyond, which helps spread the word about actions we can all take to prevent suicide. The Lifeline network and its partners are working to change the conversation from suicide to suicide prevention, to actions that can promote healing, help and give hope.

Understanding the issues concerning suicide and mental health is an important way to take part in suicide prevention, help others in crisis, and change the conversation around suicide.

As Facebook Clamps Down on Advertisers, Email Becomes an Attractive Alternative
Note: I love Facebook Ads and emails.  Luckily, we do not represent any companies who are banned by Facebook, which is why this piece was written. This article  from gives 4 great reasons why email marketing is a good medium to use:

What makes email such an attractive alternative to Facebook?
1. Email is publisher owned and controlled.
2. Email is impervious to ad blockers and privacy extensions.
3. Email is trusted by subscribers.
4. Email is more targeted and relevant.

Adopt Don't Shop
Support our local shelters and bring 
home a pawsome new family member!
3rd Quarter Deals!
8-foot to 6-foot Convertible Table Throw 
(Full-Color Imprint)
Only $200 
Plus we will waive the $20 setup fee

Good Through noon, 9/28/18
11125 Park Blvd., #104-124
Seminole, FL 33772
Copyright © 2018. All Rights Reserved.