April 2018
My Marketing Department was just named a Constant Contact All Star for 2017, which is given to the top 10% of results driven email marketers. Thank you to our wonderful clients for trusting us in getting your messages out!

Tips to Help You Reach Your Target

We see many times as we move through life, companies we purchased from or pay monthly fees to do not reach out to us and keep us informed or just say, "Hi".  I am not talking about the Geico's and Visa's of the world, but local businesses like your AC company, lawn guys and even your doctor. When was the last time you heard from your irrigation company? 

Not all of your clients think of you first when they need your service, especially, if you have not reached out to them in 6 months. You HAVE to stay relevant and put your name in front of them, so when the time comes, or their neighbor asks for a referral, they think of you without hesitation. We call this TOMA, Top Of Mind Awareness. In my opinion, the best and least expensive way to do this is through eNewsletters.  

eNewsletters allow you to get into many inboxes of those people in your database (as long as they opted in.)  Also, it is a VERY economical way to have TOMA with your clients, even if they don't open the email.  See, when it goes into their inbox, they scroll down and BAM, you just touched them with your name. TOMA!

I have been doing email marketing since I was with the Tampa Bay Devil Rays back in 2003.  Through many years of testing subject lines, to distribution times to content, we have a good idea of what works.  Being in the Top 10% of email marketers on the largest email platform in the world, Constant Contact, is pretty cool and shows our campaigns work. 

If you are not emailing your clients monthly or do not have TOMA with them, consider eNewsletters.  Click Here to shoot me an email with your questions or give me a call at 727.888.1200 

We hope you and your family have a blessed Easter.


~ Allen Jernigan, CEO
My Marketing Department, Inc.
Calendar of Events

APR 1:  Easter
APR 2: Autism Awareness
APR 7:  World Health Day
APR 12: Grilled Cheese Sandwich Day
APR 17:  Tax Day
APR 22: Earth Day
APR 23: Lost Dogs Awareness Day
APR 25: Administrative Professionals Day
APR 26: Help A Horse Day
APR 27 : Arbor Day
APR 28: Superhero Day
APR 30: Adopt A Shelter Pet Day
Monthly Deals!
ONLY $185 
for 1000 Tri-fold Flyers
Includes shipping!!

8.5 x 11 FULL 
Tri-fold Flyer 
100 lb Gloss Book Paper with  Aqueous coating   

Good Through noon, 4/30/18
Price for Printing only
NEW Product
Easy to assemble Sidewalk A-Frames hold 24" x 18 Coroplast Signs which hang conveniently from the top of
the frame using the included clips.

24" x 6", 4mm White Coroplast Rider Signs can be purchased separately to secure to the top of the A-Frame with minimal effort.
Marketing To People In The Fast Lane 
Seth Godin recently wrote a blog article called Mobile Blindness, which brings up a good point. People are too busy to read anymore, and readers have now become scanners. Clicks have turned into swipes as nobody really digs into the meat of things anymore. Most of the information gained is from the top level.

Your top level information has to be quick, and on point  if you want to turn scanners into readers. Remember who your target market is and make sure your information is quickly relevant, so you can convert a swipe to a click or a scanner to a reader, or just consistently hit them at the top level so they keep coming back for more. 

Adopt Don't Shop
April 30th is Adopt A Shelter Pet Day.

Support our local shelters and bring 
home a pawsome new family member!
2nd Quarter Deals!
Razor Sail Signs!

Good Through noon, 6/30/18
Price for Sign & Printing only
10' Standard Tents!

Good Through noon, 6/30/18
Price for Tent & Printing only
11125 Park Blvd., #104-124
Seminole, FL 33772
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