Get Noticed on Social Media: The Follow Factor
You probably have a few social media accounts on the main platforms: Facebook, Twitter, and LinkedIn. Maybe you have Instagram, TikTok, or YouTube. And you might have a regular posting schedule with some good, steady content that makes sense for your brand. Now, you’re working on building your following. Does that sound about right?

Here’s what you’re probably missing: The Follow Factor.

This means that it’s time to stop focusing on your posts and redirect your attention to following other people. Because some clients and customers will wonder what you care about and explore the accounts you’re following—your friends, affiliates, and interests. 

These 'followed' accounts can reflect your values and priorities. For example:

  • Are they all business-related? Do you have any interests outside of profit/success?
  • Are you hyper-regional? Do you have a preferred sports team? Grocer? Radio station?
  • Are they only influencers or partners of yours—like for like? 
  • Do you follow any people back who follow you, like loyal customers and clients who regularly engage with your account? Are you actually building relationships with them—or is it a one-way street?

The accounts you follow can demonstrate some extra brand personality. KFC famously only followed 11 people, including the Spice Girls and five men named Herb. This reflected their secret recipe…and their famous sense of humor.

Once you expand on your approach to following accounts, it’s time to actually show up and engage with them. “Like” posts—and start conversations in the comment sections of the accounts you follow. People will see your brand engaging and start recognizing your presence in the spaces they also care about. This means you have a real, dynamic brand identity that they can form a relationship with through your social media channels, and you move further and further away from the dreaded megaphone style of social media posting.

We love meeting our clients where they are and helping them take the next step forward with creative and thoughtful insights. For a consultation about your current social media strategy, give us a ring—or a ping—anytime.
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