Set Achievable Marketing Goals for 2022

If you find the first few weeks of the year daunting, you’re not alone. At the end of the year, you were making so many exciting plans… Now, it’s time to start seeing them through.

When it comes to achieving your marketing goals, it’s all about the journey. So you should start by figuring out how you will measure and demonstrate your progress. 

Because it’s not just about getting more views and clicks than last week, last month, or last year. How will you know if your website, emails, or ads are actually doing what you need them to do? How will you know if they’re performing as well as they could be for your company?

This is often the most elusive piece of the puzzle. But it can also be the most rewarding. So without further ado, here are our tips for setting achievable marketing goals in the new year:

1) What are your industry benchmarks? This is a common place to start. It’s important to understand that tech and entertainment industries have very high engagement on social media, while food and beverage have a lot less, especially if you’re (let’s say) a restaurant. Trying to achieve the same goals as a software company will only set you up for disappointment, while you might actually be having phenomenal successes compared to other hospitality purveyors.

2) How would you qualify or quantify an improvement? Instead of attempting to do better than last quarter, set specific targets for yourself. This not only motivates your team, but it gives you better insights as to which methods pushed you closer to those metrics. Otherwise, it’s possible that you can always be doing better and yet never truly be doing your best. Make sure that you have the right tools and put aside time to track your progress.

3) What reflects well on your team? This is a big one that often gets overlooked in favor of shiny numbers. The truth is, massive data sets are not always what catch the eye of important stakeholders or investors. Sometimes, it’s all about framing, positioning, and talking points. Be sure you are able to explain your choices and how your goals fit into the company’s big picture.

Once you start answering these questions, you can begin finding patterns, making adjustments, and hitting your stride. It’s the best way to ensure that you will maintain your momentum—and your excitement—while meeting your marketing goals for 2022.
Mad 4 Our Clients
We are excited to be working with one of the top commercial real estate companies in Florida, Rotella Group. As a 32 year-old company with a great reputation, they are well-known in the South Florida area. We are hard at work refreshing their brand look and messaging, as well as updating their website and collateral to match. Thanks Rotella team for giving us the opportunity to help "Grow your business like Mad"!
Mad 4 Our Team
We are thrilled to welcome our newest Account Manager, Kerry Harrigan! Kerry comes to Mad 4 Marketing with an entrepreneurial background and over 10 years experience in Marketing. She is also a savvy relationship builder who is well versed in the lifestyle and events industry as well as luxury hospitality. Kerry is a New York native who recently moved to Florida. She spends her spare time exploring Florida, enjoying the warm weather, attending comedy shows, and dining out. We are incredibly happy to have Kerry join the Mad 4 Marketing family!
In Our Blog
Top Marketing Trends for 2022
We recently shared our roundup of dominant marketing trends from 2021. When they were put side-by-side, it made the year seem less chaotic and revealed some patterns about how professional marketers are dealing with overarching issues like “The Great Resignation” more.
It was another unique year, with unpredictable pacing and creative challenges for marketers in every specialty and sector. Some people thrive on rising to those challenges, but we can understand teams who prefer a steady strategy and a well-planned road forward, more.