Set Achievable Marketing Goals for 2022
If you find the first few weeks of the year daunting, you’re not alone. At the end of the year, you were making so many exciting plans… Now, it’s time to start seeing them through.
When it comes to achieving your marketing goals, it’s all about the journey. So you should start by figuring out how you will measure and demonstrate your progress.
Because it’s not just about getting more views and clicks than last week, last month, or last year. How will you know if your website, emails, or ads are actually doing what you need them to do? How will you know if they’re performing as well as they could be for your company?
This is often the most elusive piece of the puzzle. But it can also be the most rewarding. So without further ado, here are our tips for setting achievable marketing goals in the new year:
1) What are your industry benchmarks? This is a common place to start. It’s important to understand that tech and entertainment industries have very high engagement on social media, while food and beverage have a lot less, especially if you’re (let’s say) a restaurant. Trying to achieve the same goals as a software company will only set you up for disappointment, while you might actually be having phenomenal successes compared to other hospitality purveyors.
2) How would you qualify or quantify an improvement? Instead of attempting to do better than last quarter, set specific targets for yourself. This not only motivates your team, but it gives you better insights as to which methods pushed you closer to those metrics. Otherwise, it’s possible that you can always be doing better and yet never truly be doing your best. Make sure that you have the right tools and put aside time to track your progress.
3) What reflects well on your team? This is a big one that often gets overlooked in favor of shiny numbers. The truth is, massive data sets are not always what catch the eye of important stakeholders or investors. Sometimes, it’s all about framing, positioning, and talking points. Be sure you are able to explain your choices and how your goals fit into the company’s big picture.
Once you start answering these questions, you can begin finding patterns, making adjustments, and hitting your stride. It’s the best way to ensure that you will maintain your momentum—and your excitement—while meeting your marketing goals for 2022.