How Can You Tell When It’s Time for a Website Makeover?

To a hammer, every problem looks like a nail. And if you ask a consultant specializing in web design why your company’s sales have been flagging, there’s a good chance they’ll “discover” that your website needs a makeover (ideally, from them).

And…it might! Algorithms update constantly, and user expectations change just as fast.

But realistically, most business owners can’t completely overhaul their website every year to keep up with every trend.

So, the big question is: How do you know when it’s actually time to update your website?

Here are our tips to help you decide:

1. Perform an Annual Review: Evaluate your website annually to ensure it aligns with your business goals and stays up-to-date with industry trends. This is also your chance to troubleshoot any bugs, like dropped links or images that are suddenly not loading correctly. A brief check-in can prevent or at least delay the need for an entire overhaul.

2. Solicit Feedback: Have your customers been saying anything about your website—positive or negative? Does it come up in customer service tickets? Have you ever directly asked if people find it useful…or even like it? If you’re getting complaints, or worse—if people don’t seem to be aware that your website exists at all—then it might be time for an upgrade.

3. Use Analytics Insights: Use web analytics to monitor site performance. High bounce rates or low conversion rates may indicate the need for an update.

4. Consider Tech Advances: Stay informed about technological advancements. Significant updates in terms of legal compliance or search engine performance may necessitate a site overhaul.

If these aren’t resonating with you, then it’s probably not quite time for a redesign yet.



But when you are looking to make some changes and invite new audiences to learn about your business, feel free to schedule a consultation with Mad 4 Marketing: the team with a full toolbox at our disposal, so we’re capable of envisioning and implementing custom solutions that make sense for your company, right now.

Introducing this month's client spotlight on The Las Olas Company!

Mad 4 Marketing has been hard at work to keep Las Olas Boulevard booming. We're thrilled to announce our new TV commercial (now airing on OTT and Zone Cable) that highlights the best of Las Olas. We also have digital billboards running in the Fort Lauderdale and West Palm Beach Brightline stations, large banners in the Fort Lauderdale Hollywood International Airport, and digital ads on the iHeart Podcast Network on all major platforms. You can find our beautiful full-page print ads running in top local magazines like Las Olas Blvd. & Isles, Fort Lauderdale Magazine, and Travel Host. 

Make sure to keep an eye out for our work while you're out and about, and follow The Las Olas Company on social media to see what we do next!

Last month, the Mad 4 Marketing team gathered with a commitment to making a difference. We joined forces with United Way of Broward County to work on assembling hygiene kits for families in Jamaica who have been affected by Hurricane Beryl. These kits are crucial for providing essential supplies to those in need during this challenging time.

We want to extend our gratitude to Food For The Poor for hosting us and ensuring that the event went smoothly. It was a rewarding experience, and we appreciate everyone involved in making it a productive and meaningful effort!

Account Coordinator Kaitlyn and Vice President Laura attended the Out for Business Networking Group Luncheon held at Plunge Beach Resort, one of our newest clients! They had a blast mixing and mingling, and enjoyed an excellent lunch provided by Plunge. Stay tuned to see what we do next!

How to Make the Most of a 30-Second Ad, in an Age of TikTok-Length Attention Spans

Capturing and maintaining consumer attention has become a monumental challenge. While a 30-second television or radio spot used to feel minuscule next to a 60-second ad, it seems positively luxurious next to the seconds-long videos popular on social media today.

In order to connect with audiences and make a lasting impact, marketers must maximize every second of their ads—or a window of opportunity may close in the blink of an eye. Here's how to do that.

How the Marketing Strategies of Temu and Shein Make Them Plausible Competition for Amazon

In the rapidly evolving world of e-commerce, new players are constantly emerging, challenging established giants. Two such companies, Temu and Shein, have implemented innovative marketing strategies that have positioned them as formidable competitors to stalwart Amazon.

Read now to get a closer look at how their unique approaches are reshaping the market.

Keep up with all of our events, adventures, and updates by following us on social media!