What If No-One on Your Team Wants to Be a Social Media Star?

Social media platforms like TikTok have transformed how brands connect with audiences — allowing for direct, instantaneous, two-way engagement. Because of this, audiences tend to favor authentic, face-forward content. But that means that your channel needs, well, a face. 

For your videos to stand out, you’ll need a regular storyteller for your audience to connect with and get to know.

So, what happens when no one on your team is eager to step into the spotlight? Is it essential to have a regular personality on camera, or can you still captivate your audience without one?

Here’s our advice for taking advantage of TikTok, even if your team prefers to stay off-screen:

1. Embrace Brand-Driven Content. While personal engagement can boost a brand's relatability, it's not the only path to success. Focus on what makes your brand unique; then, use graphics, animations, and text-driven videos to share it. Highlighting user-generated content or customer testimonials can also personalize your brand without requiring a team member to be the "face."

2. Leverage Influencer Partnerships. If having an internal social media star isn't an option, consider partnering with influencers. They can humanize your content and extend your reach, providing the personal touch needed for platforms like TikTok.

3. Curate Behind-the-Scenes Content. Showcase the people behind your products in a way that doesn’t require them to be the "star." Behind-the-scenes content, such as tours, day-in-the-life videos, or live Q&As can offer a peek into your brand’s inner workings (without putting undue pressure on your staff to perform in front of the camera).

Some teams are blessed with natural-born showboats, who will leap at the chance to be the “star” of your social media channel. But others are made up of those who prefer to perform their magic behind the scenes. That’s OK! 

Authenticity can manifest in many forms; what's most important is staying true to your brand's voice and message. When in doubt, ask how Mad 4 Marketing can help you leverage your team’s existing strengths to get the best results from your social media presence.

Last month, the Mad 4 Marketing team had the pleasure of visiting one of our newest clients, Plunge Beach Resort!

We took a tour around their beautiful property and got to see all the amazing things the resort has to offer. After the tour, we hopped over to their beachfront restaurant Backflip, and had a taste of some of their incredible food and drinks. We can't wait to see what comes next with them!

To see what Plunge Beach Resort is all about, visit their website HERE!

On May 23^rd, the Greater Pompano Beach Chamber of Commerce presented the annual Education Appreciation Luncheon honoring 31 Teachers of the Year. The event was hosted by John Knox Village and the keynote speaker was Rob Wyre with Wahoo Bay and Shipwreck Park and was sponsored by BrightStar Credit Union.

Shown here is Christine Madsen, President of Mad 4 Marketing and 23 – 25 Chair of the Chamber, with John Knox Village Communications Manager, Rob Seitz and Chamber Representative, Paul Sorenson.

Need a summer internship?

An internship here at Mad 4 Marketing is a great opportunity to gain valuable experience and see what Agency life is like. Participate in client meetings and creative sessions, attend networking events, and have fun while getting exposure to all aspects of the industry.

If interested, don't wait! Send your resume to laura@mad4marketing.com today!

3 Marketing Tricks to Fight Oversaturation

A lot of businesses offer a very in-demand, popular product or service, and they enjoy a built-in audience that already understands what they’re selling. However, they face the challenge of market oversaturation.

If that sounds familiar, you’re probably wondering: How can your brand punch through this noise? Read more!

5 Success Stories of Brands That Took Their Marketing Offline

In an era dominated by digital marketing, some brands are finding impressive success by bucking the trend and taking their marketing strategies offline. While online campaigns are undeniably effective, there's a certain magic in personal, tangible interactions that no digital interface can replicate. Read more!

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