Special Brand Update

09.30.2022

Cold Stone Creamery^® Franchisees,

Below you will find the October Cold Stone^® Marketing Update. Please review this email. If any questions arise, please send them to your designated National Marketing Manager listed below.

IN THIS EMAIL

• TODAY! THE JENNIFER HUDSON SHOW
• MY COLD STONE CLUB® REWARDS - ADOPTION RATE
• MY COLD STONE CLUB® REWARDS - LOYALTY CAMPAIGN
• BEST BUDDIES BOGO 
• MONTHLY MARKETING CHALLENGE 
• LSM IDEAS
• NEW! LSM MATERIALS - WE VALUE YOUR FEEDBACK!
• MARKETING & PR NEWS
• CONTACTS
• ACTION ITEMS IN THIS COMMUNICATION

TODAY! THE JENNIFER HUDSON SHOW

Your Cold Stone® Public Relations and Marketing teams recently collaborated with The Jennifer Hudson Show and Jennifer Hudson’s annual Hatch Day back-to-school event. The event and our Cold Stone brand support are featured in a segment of today’s Jennifer Hudson Show episode. You can watch this segment (beginning of video), and our commercial (end of video) HERE

MY COLD STONE CLUB^® REWARDS - ADOPTION RATE

-6.33% below the brand Adoption Rate goal

ADOPTION RATE GOAL: 15%

CURRENT NATIONAL ADOPTION RATE: 8.67% 

Attached, please find a monthly tracking sheet to post in your back-of-house. Charting your store adoption rate will underscore the importance of asking each guest to enter their phone number at checkout. Additionally, this will aid in keeping the program top of mind for your Crew Members. Click here to download the October sheet and track your store progress.

What is the #1 way to increase your adoption rate? Just Ask! “What phone number can we use so you can get points for this purchase?”

MY COLD STONE CLUB® REWARDS - LOYALTY CAMPAIGN

Please find below details of the loyalty campaign the brand will implement in October.

• Who: New + existing My Cold Stone Club Rewards members
• New customers would need to register an account to take advantage of this offer. 
• What: $5 off $20
• Where: Online only
• How: One-time use Olo code 
• Start: Saturday, October 22nd  
• End: Monday, October 31st

Best Buddies - BOGO

We are continuing to support our Best Buddies Partnership by providing a BOGO coupon offer to select Best Buddies Chapters nationwide. The printed offer coupon will be sent to 250 local Best Buddies chapters who will include it in 50 back-to-school kits for Best Buddies participants. We want you and your crew members to be prepared for these offers to come into your store(s).

This BOGO offer is valid for ALL Signature Creations™ and Create Your Own Creations. Simply stated, the equal or lesser value item is FREE. This offer will be valid through December 31, 2022.

As a reminder, all stores are required to accept this offer if presented and process as you would any other BOGO offer that comes into your store(s).

MONTHLY MARKETING CHALLENGE: OCTOBER

Each month, the Marketing team will develop one challenge for you to achieve. This challenge is not required. However, it is an excellent reminder of all the resources available to you to maximize your sales. Your challenge for this month is to execute a virtual fundraiser. Last month, we wanted you to introduce yourself and your business to organizations in your area, then share how you could support each other. Last month’s challenge included two sample templates for your initial outreach. Those templates are attached in last month’s communication if you missed it. Please click here to view them. Now that you have established contacts within your community, you can work with them to schedule your first virtual fundraising event. Please see the below details on how to execute a virtual fundraising event. 

VIRTUAL EVENT FUNDRAISING

Virtual event fundraising can increase online engagement, grow brand awareness, and allow you to build a relationship with new and existing organizations in your community. All this without physically hosting an event in your store or requiring door-to-door sales. You can find additional program details in the Here’s How document in the link below.   

Materials: Here’s How to…Virtual Pie & Cake Fundraising + additional marketing materials

https://spaces.hightail.com/space/OZOk1JNWMg

LOCAL STORE PAGE WEBSITE FEATURES

Are you actively pursuing these initiatives and these events around catering and fundraising? If so, the catering and fundraising features should be activated on your local store page. Click here to view the procedures and steps to activate the form a guest can fill out about their next event. 

For additional questions, please contact your Marketing Manager if you need assistance.

LSM IDEAS FOR OCTOBER 

Below are October’s traditional, notable, and food-related holidays. For items marked with an asterisk, a variety of LSM kits are available on KTEC Online to assist in local advertising efforts for August. Access them at: KTEC > Marketing > LSM Resources > “Holidays & Occasions”.

• October 4th - National Taco Day (Waffle Taco)*
• October 13th - National M&M’s Day
• October 14th - National Dessert Day*
• October 14th - National Sweets Day*
• October 28th - National Chocolate Day*
• October 31st - Halloween*

*National Waffle Day - Wednesday, October 4th

-        National Taco Day - FB Cover

-        National Taco Day - FB Post V1 & V2

-        National Taco Day - IG Post V1 & V2

-        National Taco Day - Editable MyLSM $1 Off 

-        National Taco Day - A-Frame

-        National Taco Day - Editable Counter Card

-        National Taco Day - 4Up Editable Coupon

*National Dessert Day - Friday, October 14th

-        National Dessert Day - Editable Counter Card

-        National Dessert Day - Editable 4Up Coupons

-        National Dessert Day - Editable MyLSM Coupon

*National Sweets Day - Friday, October 14th

-        National Sweets Day - Editable Counter Card

-        National Sweets Day - Editable 4Up Coupons

-        National Sweets Day - Editable MyLSM Coupon

*National Chocolate Day - Friday, October 28th

-        National Chocolate Day - Editable Counter Card

-        National Chocolate Day - Editable 4Up $1 Off

-        National Chocolate Day - Editable $1 Off MyLSM

*Halloween - Monday, October 31st 

-        Halloween - FB Post

-        Halloween - Editable Counter Card Costume Contest & $3 Off if in costume

-        Halloween - Editable 4Up Coupon Cupcakes

-        Halloween - Editable 4UP Coupon Kids

-        Halloween - Editable Catering Flyer

-        Halloween - Editable $1 Off MyLSM Coupon

-        Halloween - Editable MyLSM Free Kids

LSM IDEAS FOR NOVEMBER

Below are November’s traditional, notable, and food-related holidays. For items marked with an asterisk, a variety of LSM kits are available on KTEC Online to assist in local advertising efforts for August. Access them at: KTEC > Marketing > LSM Resources > “Holidays & Occasions”.

• November - Peanut Butter Lovers Month*
• November 3rd - National Sandwich Day
• November 11th - Veterans Day*
• November 12th - National Happy Hour Day
• November 24th - Thanksgiving*
• November 25th - Black Friday*
• November 26th - National Cake Day

*National Peanut Butter Lovers Month - Tuesday, November 1st - Wednesday, November 30th

-        National PB Lovers Month - Counter Card

-        National PB Lovers Month - 4-Up

-        National PB Lovers Month - MyLSM $1 Off

-        National PB Lovers Month - FB Post

*Veterans Day - Friday, November 11th

-        Veterans Day - Editable 8.5 x 11 Free CYO

-        Veterans Day - Editable 4-Up Free CYO

-        Veterans Day - Editable MyLSM Bogo

*Thanksgiving - Thursday, November 24th

-        Thanksgiving - Holiday Coloring Page Free Kids CYO

-        Thanksgiving - 4-Up Holiday Cake $3 or $5 Off Cake (Back)

-        Thanksgiving - MyLSM $9.99 MyLSM Pies

-        Thanksgiving - MyLSM Editable $X off Ice Cream Pies

-        Thanksgiving - Editable $X Pies Counter Card

NEW! LSM MATERIALS - We Value Your Feedback!

The Cold Stone Creamery Marketing team is always looking for ways to help. In the link below, please take a moment to let us know what assets you would like to see created for the upcoming months of December and January. We value your opinion and will do our best to have all these materials created. 

https://forms.gle/MsVmh9ehpDJT6RYM7 

MARKETING & PR NEWS

Below are articles featuring Cold Stone news outlets published over the last month!

• Benzinga
• Chew Boom
• FoodBev
• PR Newswire
• Yahoo

CONTACTS

How can we support you? Let us know how we can help! 

• Contact Erica Rivas (erivas@kahalamgmt.com) | (480) 708-4468 for support if your store is in: AK, AR, AZ, CO, HI, ID, KS, LA, MN, MO, MT, NM, OK, OR, PR, TX, UT, WA, WI, WY,
• Contact Brian Lucas (blucas@kahalamgmt.com) | (602) 501-5454 for support if your store is in: AL, CT, DL, FL, GA, MA, MD, ME, MS, NC, NH, NJ, NY, PA, RI, SC, TN, VA, VT
• Contact Violet Shalomova (vshalomova@kahalamgmt.com) | (480) 362-4965 for support if your store is in: CA, IA, IL, IN, KY, MI, ND, NE, NV, OH, SD, WV
• For all other inquiries, please contact Linda Gardner (lgardner@kahalamgmt.com) | (510) 507-0772

ACTION ITEMS IN THIS COMMUNICATION

❒ Download the October adoption rate tracking sheet and post it in the back of house.

❒ If applicable, complete the monthly marketing challenge for October.

❒ If applicable, activate the Fundraising and Catering forms on your local store page.

❒ Plan which traditional, notable, and/or food-related holidays you will utilize in October & November.

❒ Complete the Google Form and vote for the materials you want to see in the upcoming months.