The beginning of a new year is a great time for mixing things up and 2021 is certainly no exception! So often, new perspective comes from looking at the same thing from a different angle. At Argentum, we call that turning the kaleidoscope. While there’s no question that it’s not always easy to do, it is exciting to work with teams who are open to using a different lens to see the same things in a whole new way.
Josh Shefner and Jacob Foss, co-founders of Agricycle Global, are turning the kaleidoscope with their international team in a big way. We recently joined the board of this social enterprise company to help them increase their already outsized impact on third world farmers, especially women, by building and distributing simple dehydrators to upcycle agricultural products that would otherwise go to waste.
At Hangio, founder Ayo Aigbe identified a fresh way to reimagine the clothes hanger and, while still a freshman in college, developed an innovative, patented solution. The response to her initial production runs has been fantastic, and she’s scaling as fast as she can.
In other news, the response to our 2020 webinar, Maximizing Your Marketing Budget, was fantastic. Thank you to everyone who attended! That webinar also generated a great group for the Beta of our online, self-directed positioning course: Compete to Win. Information on the next cohort will come out later in Q1. In the interim, enjoy the video below that shares one of our favorite ways to help people think differently about messaging and the human brain.
The two other articles provide fodder to help you turn your own company’s kaleidoscope. The first is a recent Harvard Business Review article about how to think differently about your category. The second is an overview of a recent UPS study that shows how the millennial perspective is (and is not) changing the face of manufacturing and industrial buying.
Happy New Year!