Martin LLP is a trusted advisor to regional and national clients on corporate, litigation, and real estate matters. As a sophisticated law practice, we are particularly valued for our relationships with growth companies and their private equity and venture capital investors. With a proactive approach, we partner with our clients, anticipating their needs and providing practical advice focused on maximizing the value of their business opportunities.

  
June 2016
Growth Companies
PreparationThe Greatest Barriers to Growth
According to executives, the greatest barriers to achieving growth objectives are internal.  Here are five ways that complexity and bureaucracy distort company behavior.
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manymaMany M&A Deals Fail Because This Strategy Is Overlooked
Harvard Business Review
The best path to accelerated growth with limited risk often comes from creating new products and services that leverage a company's existing resources, customers and 
capabilities.  This approach also provides an ideal methodology for leaders to identify which M&A deals are most likely to pay off.
 
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multipleroles2The Multiple Roles of an HR M&A Executive in Deal Integration 
LinkedIn
Part strategist, part advocate, part therapist and partially panicked...  

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Private Equity
CostoffailingThe Cost of Failing to Assist CEOs with Revenue Growth
PitchBook
Nearly 60% of all value creation over a five-year holding period comes from revenue growth.  With so much at stake, PE firms need a systematic and repeatable approach for defining revenue-based value creation initiatives early in their relationship with a company. 
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PEBUYERSPE Buyers Scoop Up Busted Technology Stocks
Forbes
Publicly-traded software and information technology firms are seeing value and stability by becoming holdings of private equity buyers.
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MartinNews Martin LLP News
pepsico
Martin LLP Files Action Against PepsiCo Inc. Over Super Bowl Ad
Mark Gregory , head of Martin LLP's Litigation Group, has filed an action in federal court in New York seeking to vigorously pursue justice against PepsiCo Inc. on behalf of client Betty, Inc., an advertising agency located in Trumbull, CT.  The lawsuit asserts that Pepsi's 2016 Super Bowl halftime ad, "Joy of Dance," was based on the ideas that Betty, Inc. pitched to Pepsi back in early November.  Betty did not enter into a statement of work with Pepsi nor was it compensated for the use of its concept "All Kinds/Living Jukebox."  The lawsuit seeks compensatory damages, punitive damages, costs and attorneys' fees based on willful copyright infringement, breach of contract, unjust enrichment, conversion and unfair competition.

Martin LLP Participates in Shark University
Martin LLP is proud to have participated this year in  Shark University , an entrepreneurial business plan competition held for Connecticut business school students.
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