U.S. Wheat Associates (USW) is the export market development organization for the U.S. wheat industry promoting the reliability, quality and value of all six U.S. wheat classes to wheat buyers, millers, bakers, food processors and government officials in more than 100 countries around the world.
Maryland primarily produces Soft Red Winter Wheat (SRW) and USW works to demonstrate the
functional value and performance of flour milled from soft red winter (SRW) wheat to foreign buyers. SRW exports for 2018/19 reached their largest volume export sales since 2014/15 at 3.33 MMT. This 32% increase is related to competitive export pricing and growing demand for SRW characteristics in Latin America and other regions.
2019 accomplishments include:
- Hosting a successful buyers conference and reinforcing U.S. wheat commitments to the crucial Mexican SRW market.
- Establishing the first cereal grains testing and education institute in South America
- Holding the first series of formal crop quality seminars in South America where Jason Scott, Maryland’s director at USW, provided producer perspective to buyers
- Bringing Brazilian flour millers to see SRW breeding, production and handling.
- Continuing to build relationships with soft wheat users and encouraging flour quality analysis to demonstrate SRW’s superior performance for cakes, pastry and cookie production.
MGPUB's support of USW is based on production in Maryland. 2019 support was $53,400 and the 2020 grant is $47,800.