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On Tuesday, March 11th, Mason SBDC's Senior Business Advisor, George Siragusa, aka "Coach S." , addressed Student Entrepreneurs who are enrolled in an elective course at Osbourn High School in Manassas, Va.
Hosted by the course instructor, Mr. Satyam Patel, George facilitated an interactive workshop focused on using the Lean Startup's Value Proposition Design framework to begin to build out a Business Model Canvas, the modern equivalent of a business plan.
Students' business ideas ranged from retail to tech, to community based services and experienced using the Value Proposition Design tools to ensure their ideas for new business ventures were built on a solid foundation of understanding:
- who their customer segments are
- who their competition is
- what value they are creating
- level of "fit" their ideas have with the market needs.
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