MassTLC Growth Community
Community Newsletter
Hello Growth Professionals,

The last five months, the MassTLC Growth Community grew stronger together as they virtually gathered to consider the following: what will work look like when we re-enter? Where should we focus our strategies and resources after the sudden COVID-19 shutdown? How do we shift as our roles and responsibilities evolve? As social injustice became front and center, the head of marketing peers gathered to pause and gather their thoughts with each other. 

Since this pandemic and rise of awareness of social injustices, MassTLC has provided a platform for professionals of the Growth community to come together. They considered how to react, recreate, pivot, and strengthen their strategies. Each month, the CMO community met to share insights focusing on business impact and recovery efforts, while Demand Generation practitioners gathered to hear the latest research from this pandemic impact and how to recreate strategy for a healthy customer base. In this newsletter, you will find insights and video discussions on these meetings. 

One way to continue to stay connected, while you are remote, is to join the MassTLC member community, MassTLC Central. This is a virtual place where you can connect to other local talent professionals, join here.

We are planning for a very busy Fall. We will continue to provide gatherings and connections through virtual forums that address challenges and hurdles that have evolved for each of you. We are busy finalizing the details for our Fall community events, and they will soon be announced. 
 
We are always grateful for the support from our amazing community sponsors, Cramer, Demandbase, Forrester + SiriusDecisions and Rocket.
 
I am always looking for your ideas in marketing, customer success and sales programming, and would love to hear any concerns or questions you may have. You can reach me at nayla@masstlc.org.
 
Warm Regards and Stay Well.
Nayla Daly
Communities Manager
MassTLC
Growth Community Insights
MassTLC’s Podcast, “On The Tech Trail,” released the latest episode: A Journey to Improve, with Bill Wagner, CEO, LogMeIn and Donna Levine, Co-Founder, Care.com, discuss the need to constantly improve and adapt as a leader while a company grows and scales, or is in the face of external challenges. Take a walk, and listen here. 

CMO Roundtable Series, “360 Degree Business Impact Amidst COVID-19, session #3,” Marketing leaders explored how the COVID-19 disruption has changed the way they are planning for 2021. They discussed how they are innovating and inventing new strategies in product positioning and messaging. Read here. 

Demand Generation Meeting, “A Downturn Economy: A Customer Focused Demand Gen Strategy,” led by John Neeson, Founder-Board Member and Adjunct Professor, with Tom Rogers, VP of Global Growth Marketing, Rapid7. This meeting focused on vital strategic marketing areas, showcasing the latest growth marketing research. Practitioners shared what is working and what isn’t. Listen to the video and read the full discussion, here.

Three Ways to Adapt Brand Voice for Today’s World. Consumers are feeling a sense of exhaustion with the myriad challenges we’ve faced in the last several months. That’s why leading brands must lead with empathy, establishing strong relationships by genuinely listening, addressing customer needs and making drastic changes when necessary, whether that’s via website copy, marketing collateral, social media, live chat, or customer support calls. Read more here.

The 5 Things ISVs Need in a Global Payment Solution. The market for independent software vendors (ISVs) is getting pretty crowded: the industry may grow to as many as 1 million unique ISVs within the next decade. As a result, global payments and capabilities are vital for ISVs because they enable providers to support companies in multiple geographies as well as to differentiate their offering. Read more here.

The Dawn of Corona-Free Payments, or Why Consumers Need Contactless Payments Now. Whether it’s paying for my morning coffee at Dunkin’ with their mobile app or Apple Pay or paying for lunch by ordering ahead on a website, pre-ordering and curbside pickups are how we are getting back on track. Read more here.

Community Resources and Collective Impact
Tech Compact for Social Justice. To change the world, we must first be open to change. Join leading companies in committing to make our technology industry better reflect the diversity of the people of Massachusetts. Be part of the Change. 

Companies Still Hiring job board. This unique job board supports members of the MA tech community who have recently been let go from their jobs as a result of the Covid-19 crisis. MassTLC is actively compiling a list of tech companies still hiring in Massachusetts. 

MassTLC Resource Page includes information on a number of public and private programs including guidance on accessing small business loans, addressing legal issues, accessing free licenses for technology platforms. 

Demandbase introduced their Sales and Marketing Unification campaign, a comprehensive tool kit that has research reports and playbooks focused on bringing sales and marketing together, get the toolkit here.

Thank You to the Growth Community Sponsors
Thank You to the Growth Community Co-Chairs

Thank You to Our Global Sponsors