MassTLC Growth Community
Quarterly Newsletter
Dec. 11, 2020
Hello Growth Professionals,

Goodbye 2020. Hello 2021! What a year. 
We pushed ourselves to our limits, relied on community and each other, both professionally and personally. We tested our resilience and here we are. I am grateful to this community and to each of you. 

Much like you, MassTLC quickly pivoted to support our members and the tech ecosystem to be a place where you can grow, trust and connect. Our 2021 plans for this community will continue to engage each of you for professional development, networking, and content sharing. 

We had a very full fall, and it was my pleasure to meet and collaborate with many members in this community. On November 12th, MassTLC announced our Tech Top 50. Congratulations to Growth community members Akamai Technologies, LogMeIn, and Mimecast

We are planning for a very busy 2021. We will continue to provide gatherings and connections through virtual forums that address challenges and hurdles that have evolved for each of you. 

I look forward to growing with you as we recreate, innovate, and grow in 2021. 
 
Warm Regards and Stay Well.
Nayla Daly
Communities Manager
MassTLC
Growth Community Insights
The Crossroads of Digital Transformation and Innovation, featuring Blade Kotelly: Get ahead of the competition by learning how to leverage the power of digital technology to transform your organization—and drive radically innovative solutions. Learn more and register here.

MassTLC’s Podcast, “On The Tech Trail,” Sharp Minds and Warm Heart: Sam King, CEO of Veracode, and Dave Krupinski, Co-Founder and former CTO of Care.com, discuss Sam’s journey as a woman in tech and her path to leadership. 2020 brought new challenges to light for Sam as a leader in a tech company, and she discusses how she managed her organization through transformation. Take a walk and listen here.  

CMO Roundtable Series, “The New Customer Journey, Digital Engagement”: Tech’s top industry CMOs convened to discuss the most impactful tools that are driving digital engagement. In this meeting, trends and insights were discussed along with the tools that have proven most useful in 2020. Participants also discussed what the most pressing strategies to incorporate in 2021 marketing plans are. Listen to how ongoing digital engagement creates a stronger customer journey during uncertainty or access the PowerPoint presentation here. Listen to the recording, here.  

Steps Toward Social Justice: Access, Opportunity, and Growth: MA has the greatest number of bachelor degree holders, but also the greatest income gap of any state with minorities being the most negatively impacted. Investment, access, and opportunity can change this. Hear from tech leaders, researchers, and investors on how we can create change.

Industry News and Resources
ABM and PR: How to Integrate PR into an ABM Strategy: ABM is the current darling of the B2B marketing world. Despite its rising popularity, it hasn’t made its way to all aspects of marketing — PR being one of them. This is a mistake. ABM and PR, together, will drive stronger results. Read more here.
 
Three Tech Trends That Will Continue To Evolve In 2021: The Covid-19 pandemic has been unprecedented in so many ways. Perhaps never before has a virus caused so much damage throughout the world in such a short time. Yet never before has technology been so helpful to people coping with a global crisis. Read more here

Why You Need a 3D Market Strategy: When businesses reopen following the COVID-19 shutdowns, they'll have to adjust to new realities. While there’s a certain comfort in the idea that reopening is itself a return to normal, actual business practices are unlikely to be the same for some time yet. And one of the shifts we’re likely to see is that companies pitching products to one another may no longer be as able or willing to do so in person. Read more here.

From our Sponsors
MassTLC is excited to welcome Imarc as the Growth Community‘s newest community sponsor. We are so appreciative of their support, both at MassTLC and within the tech community overall. Read on to learn more about this award-winning, homegrown agency, and please join us in welcoming them to the Growth Community! Read here to learn about Imarc.

It’s Time to Get Serious About Hybrid Events: Shortly after the world made the sharp pivot to virtual events, many people in the event industry started talking about hybrid. It was our way of being practical and optimistic. Certain that in-person events would return at some point, we agreed it would be a process. Read more on hybrid events from Cramer here.

Our DEI Journey: Andy Youniss, CEO of Rocket Software talks about Rocket's focus on being impactful in and around inclusion, diversity, and equity. This effort is led by their CHRO, Tracey Leahy. They have formed a diverse internal working group of passionate Rocketeers dedicated to embedding inclusiveness into every corner of Rocket. Read more here about their journey


Thank You to the Growth Community Sponsors

Thank You to the Growth Community Chair
Jonathan Burg
SVP Marketing
Reward Gateway
We are looking to add dynamic marketing professionals as advisors to this community. Please let us know if you are interested by contacting Nayla Daly at nayla@masstlc.org. 
Thank You to Our Global Sponsors