Quarterly Newsletter
March 23, 2021
Hello Growth Professionals,

It has been one year since our offices were closed, and I am encouraged by the silver linings around us, feeling optimistic about a strong 2021, regardless of what work will look like! In reflection, I am thankful to this professional community. I had the pleasure to meet members of this community as you came together to share, collaborate, and create impact.
At MassTLC, we have big plans to bring new programming that you and your team will benefit from. Soon, we will send you information regarding leadership development, DEI initiatives, community programs, and executive forums. We are also offering value to your organization by delivering thought leadership and growth-focused content from our members. There is so much to look forward to! In the coming weeks, we will announce our plans for this year’s Tech Top 50.
As we consider the amazing women around us for International Women's Day and Women's History Month, check out our stories on the strong women leaders who are on the MassTLC Board of Trustees on Twitter.
As always, we are grateful to our sponsor's Cramer, Imarc, Rocket.

Warm Regards and Stay Well.
Nayla Daly
Communities Manager
Upcoming Programs
  • CMO Roundtable: How to Bullet Proof Your Customer Journey Plan: How are your customer journeys performing in 2021? Are you in the crawl, walk, or run phase? For CMO or Heads of Marketing. Learn more and register here.

  • Lead A Discussion: The MassTLC Talent Community meets quarterly and is seeking conversation leaders and fresh topics. Please email Nayla if you have a topic you would like to explore with your professional peers, or if you would like to lead a conversation. Contact here if interested in speaking. 

Tips to Boost Your Digital Presence: In today’s virtual world, you need a positive digital footprint to succeed, whether you’re a business leader looking to grow your company or a professional looking for a promotion or a new opportunity. Customers and hiring managers should be able to get a glimpse of your expertise when they search for you online and see how remarkable you are. Read more here.
Crayon's 2021 State of Intelligence: This is the largest study in the field of competitive intelligence with insights from over 1,000 CI professionals. Whether you’re a full-time CI pro, a marketer performing ad-hoc CI, or anything in between, this report will provide key benchmarks, best practices, and more to help improve your CI program. Learn more here.

Fixing the Gender Equality Gap in Tech Sales: Women make up only 29% of sales reps even though they tend to hit or exceed their sales quotas. And, as SaaS and Cloud Software professionals progress in their careers, the gap in pay compared with their male peers increases. Read more here.

How Low-Code is Enabling Operational Agility Amidst COVID-19 Disruption: The sudden outbreak of Covid-19 uncovered weaknesses in business models across the world as organizations struggled to adapt to change, let alone keep their doors open. The way leaders approach planning and goal setting has fundamentally changed. Read more here.

The Ultimate Guide to Digital Project Management: There are plenty of similarities between digital and traditional projects – both require teams to work together and both need assets delivered on time, within scope, and on budget. Read more here.

DEI Initiative
  • DEI Business Strategy Leadership Program: Companies and organizations need to take action to move issues of racial and social justice from a “nice to have” statement of support to a “must do” core of their strategy. For these programs to succeed leaders should design, launch, and evaluate them as they would a new strategic opportunity. Learn more here.

  • Board Ready Bootcamp: An award-winning program, designed specifically for women, tech leaders of color, openly LGBTQ+, the neurodiverse, and people with disabilities who are tech leaders currently in senior executive positions that are ready to make the leap to serve on a board. This program is also for. this will take place will take place on April 7th, 14th, and 21st. Apply here. Look for the Fall Session on Thursdays, October 7th, 14th, and 21st. 

  • MassTalent. This is a platform designed for organizations that provide training, placement, and funding for pipeline and workforce development. The organizations and programs listed here have a core mission of helping those in underrepresented or non-traditional populations move into the tech industry. Learn more about MassTalent here
Thank You to the Growth Community Sponsors

Thank You to the Growth Community Chair
Jonathan Burg
SVP Marketing
Reward Gateway
We are looking to add dynamic marketing professionals as advisors to this community. Please let us know if you are interested by contacting Nayla Daly at nayla@masstlc.org. 
Thank You to Our Global Sponsors