September 8, 2021
  • Google Ads vs. SEO: Which Is Better For Search?: As often as not (perhaps more often), the first things you see when you do a Google search are paid ads. As long as organizations have a budget to spend, they’ll be able to rule the roost on SERPs (search engine results pages). So where does that leave SMBs that need to get found and clicked? For them, which works better for search? Let’s have a showdown: Google Ads vs SEO. Read more.

  • The 4 Levels of Agent Augmentation: Agents and automation both play an important role in customer experience. Agent augmentation leverages the power of AI to better support agents. It allows businesses to take their customer service strategy to the next level by empowering agents with better information, useful real-time analytics, insights, and more. Start now.

  • 5 Things to Consider When Building Your Talent Brand: When you need to hire new employees, it’s an exciting time – you’re helping to grow the future of your business. But how can you attract the highest quality potential employees? Top performers have many options available when they’re searching for a new role. That’s why they want an employer brand that they can trust and identify with strongly. Read more

  • How Ready Are You for a Ransomware Attack?: Determining how hard a target you present for the wave of human-driven ransomware involves multiple considerations. There are four steps to analyzing how prepared you are for a ransomware attack: Breaking in, Escalating Privilege and Moving Laterally, Exfiltration and Public Disclosure, and Encryption and the Ability to Restore Operations. Read more.
  • Listen to Mark Layden, Chief Executive Officer of CyberGrants, LLC, discuss helping facilitate corporate giving, grants, donations, and more.
  • Senior Research Associate, TERC: TERC, a non-profit dedicated to improving STEM education, is seeking either one full-time or two part-time educational researchers to join a dynamic team working on two projects both involving online communities of practice to facilitate knowledge exchange and collegial discourse. Apply now.
  • Cloud & DevOps: Continuous Transformation - Online Course, October 5th: MIT Professional Education is proud to announce this new, practical program that will explain the vast technological transformation that has occurred in recent years. Content and activities are designed to allow participants to become part of this transformation through technologies such as DevOps and Cloud Computing. Register here.
  • MassTLC members use code "Cyber15" for a 15% discount on any program in the catalog!: Bay Path's BS in Cybersecurity offers concentrations in Applied Data Science, Digital Forensics & Incident Response, Information Assurance, and Risk Management. MassTLC members use code "Cyber15." Get started.
  • Looking for ways to get the word out about your products and services? Consider making a special offer or discount in MassTLC's online Member Marketplace. We will also feature your offer in this newsletter to help spread the word. Want to share your offers with us? Contact us.