2025-2026 Respiratory Illness Season


This edition features resources, tips, and events to support vaccine confidence during the 2025-2026 Respiratory Illness Season.



At the Massachusetts Vaccine Confidence Project, we’re committed to protecting

all Massachusetts residents from vaccine preventable diseases.

MVCP CALL TO ACTION


New! MVCP CALL TO ACTION - MVCP needs your help in recommending immunizations during the 2025-2026 respiratory illness season.


RESPIRATORY SEASON RESOURCES

Looking for tools to support your vaccination efforts and vaccine confidence during the 2025-2026 respiratory illness season? Here are some resource highlights recommended by the MVCP team:






  • DPH Respiratory Illness Dashboard - This dashboard provides data on hospital admission and emergency department (ED) visits related to acute respiratory diseases, including COVID-19, influenza (the flu), and RSV.


  • MVCP Resources - Want additional resources? Check out MVCP's Resources section.



Search for vaccine locations in your area and schedule your appointment today!

MASSACHUSETTS COVID-19 VACCINE RECOMMENDATIONS FOR 2025-2026



  • Please see the Massachusetts Department of Public Health (DPH) 2025–2026 COVID-19 vaccine recommendations posted here: mass.gov/VaccineGuidance.



  • COVID-19 vaccines are available for purchase through vaccine suppliers. Ordering of state-supplied Moderna, Pfizer, and Sanofi/Novavax COVID-19 vaccine for the 2025-2026 respiratory season is now open in the MIIS. Read more in this provider notification from DPH's Vaccine Unit.



PROVIDER SPOTLIGHT

A Conversation with Mercedes Phravixay, Office Manager & Vaccine Coordinator

Zaheen Medical Center - North Andover


What inspired your practice to offer walk-in vaccination clinics?

Our practice was inspired to offer walk-in vaccination clinics as a response to increasing community demand for accessibility. We recognized that many families faced challenges in scheduling traditional appointments due to various factors including work commitments, school schedules, and transportation issues. By providing walk-in clinics, we aimed to eliminate barriers and make vaccinations more convenient for everyone, ensuring that our community could stay protected and healthy.


What strategies have been most effective in increasing vaccine uptake among your patients?

Several strategies have proven successful in increasing vaccine uptake:

1. Flexible Scheduling: Offering extended hours for walk-in clinics,

accommodating parents’ diverse schedules.

2. Consistent Communication: Regularly sending reminders through text

messages and emails about upcoming vaccines or walk-in events helps keep vaccinations top of mind.


How does your practice approach vaccine education for parents who are hesitant to vaccinate?

We take a compassionate and informative approach to vaccine education.

Our staff engages parents in open conversations, actively listening to their concerns and providing evidence-based information. We utilize various resources, including pamphlets and visual aids, addressing common myths and misconceptions about vaccines. Additionally, we may offer one-on-one consultations with healthcare professionals who can provide reassurance and answer specific questions, helping parents feel more confident in their decisions.


Can you share an example of how your team handled a situation involving strong vaccine hesitancy or misinformation?

Recently, we encountered a situation where a parent was hesitant to vaccinate their child due to misinformation they had read online. Our healthcare provider took the time to sit down with the parent, listen to their concerns, and provide facts about the vaccine’s safety and effectiveness. We shared studies and resources from reputable health organizations and offered to answer any questions. This one-on-one care helped the parent feel more at ease, ultimately leading to them deciding to proceed with vaccination at that visit.



Any additional thoughts or comments?

Community trust is pivotal to our vaccination efforts. Building relationships with families and providing a supportive environment where they can voice their concerns has been instrumental in our success. It’s essential that we continue to listen and adapt our strategies to meet the evolving needs of our patients and their families.

VACCINE EDUCATION WEBINAR

2025-2026 Respiratory Illness Season Update - Dr. Angela Fowler


On Thursday, October 9, at 12:00 PM, the 2025 Vaccine Education Webinar Series presented: "2025-2025 Respiratory Illness Season Update." This webinar featured Angela Fowler, MD, MPH, Associate Medical Director for Vaccine Preventable Disease, Bureau of Infectious Diseases and Laboratory Sciences, Massachusetts Department of Public Health.

Click here to watch the recorded webinar


Looking for additional trainings and webinars?

The MVCP Trainings & Webinar Opportunities page has been updated with a collection of free learning opportunities. Explore recorded webinars and online trainings focused on building vaccine confidence. Many include professional credits.


PARTNER HIGHLIGHT - FAMILIES FIGHTING FLU


Families Fighting Flu - works to increase awareness about the seriousness of the disease and to reduce the number of hospitalizations and deaths caused by the flu each year by increasing vaccination rates for everyone six months and older.


Hear Our Stories - Family stories put a face to flu and illustrate why Families Fighting Flu is so driven in their mission. Check out the many impactful stories highlighted on the Families Fighting Flu stories page.


Resources - Check out Families Fighting Flu resource page for toolkits, posters, social media as well as their newest campaign: “Kaden Blaze – Flu Fighter” 

Kaden Blaze made his debut at a high-energy school rally, where he faced off against his archenemy, Flu Bug. This exciting new character is inspired by the incredible real-life story of one of Family Fighting Flu's youngest and bravest advocates Kaden Stevenson, who was highlighted on NBC Nightly News.


The Story Behind the Hero - In December 2022, 7-year-old Kaden contracted the flu. Due to severe complications, he spent over 9 weeks in the hospital and ultimately lost both of his legs. That same winter, another young boy—just 5 years old—was hospitalized with the flu and tragically didn’t survive.

After his recovery, Kaden told his mom he must have superpowers because he survived—and that he wanted to use those powers to protect other kids from the flu. From that mission, Kaden Blaze was born.

UPCOMING EVENTS

30th Annual Massachusetts Immunization Action Partnership (MIAP) Pediatric Immunization Skills Building Conference

November 5, 2025 - DCU Center, Worcester MA

  • Highlight Session: Vaccine Confidence Plenary: The Current Landscape: Countering Vaccine Misinformation and Disinformation – David Hill, MD, FAAP
  • Learning Objectives
  • Summarize the current Advisory Committee on Immunization Practices (ACIP) schedules and recommendations.
  • Cite two current topics related to immunizations in Massachusetts and nationally.
  • Describe the history of pediatric immunization in Massachusetts and its impact on vaccine-preventable disease prevention.
  • Identify vaccine misinformation/disinformation and develop strategies for combating it.
  • Discuss future vaccines, including updated and new vaccines, and future vaccine delivery mechanisms.
  • Register here: MIAP 2025



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