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Trust and Reliability. That's what we stand for here at Natural Choice Foods–and it's why we want to share more about our brand refresh and how it better aligns with our company values. As our partner, we want to be transparent about the changes we have made and why they matter to you.
Why the Change?
Natural Choice Foods has evolved and expanded over the years, and we want our brand to reflect that. The changes we've made help communicate our unique offerings, capture our progress, and position Natural Choice Foods as a leader in our field.
Masters of Overstock Food
Since 1997, Natural Choice Foods has perfected our business of efficiently handling overstocked food. Now, our brand reflects that. Our positioning statement, 'Masters of Overstock Food,' represents what we stand for. Eliminating waste by expertly managing overstock inventory and reliably delivering it to customers is something we take great pride in.
Our New Logo
The design showcases our growth as a business and our ability to think outside of the box to eliminate food waste. The six checkmarks in the logo represent our brand pillars and were inspired by USDA badges, checkmarks, and approvals. This reinforces our commitment to safety and legitimate ways of doing business in this industry.
Why it Matters
Overstocked and undersold product is the dirty secret of the food production industry, but it doesn't have to be. We want vendors and food producers to feel confident they can trust us to take their excess products and put them back out on the market in a safe, reliable way. We also want companies who buy from us to know we are leading the way on industry safety standards and that they're buying quality products.
Natural Choice Foods has a different look, but it's the same trustworthy and quality service you can rely on.
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