March 2025 Canine Newsletter

Hi Everyone,


First up, I am screaming from the rooftops over our first Instagram 100K viral video (on the Canine side of The Masterson Method). Do I hear a YAY?


I hope that brings many dog owners to our site and subsequently helps their four footed family members release stress and strain and live happy lives!


Note: I copied and pasted this video from our Instagram channel to our

Masterson Method Canine You Tube Channel

What continues to amaze me every day is how expressive a dog can be when he releases physical tension—and how just a little help, applied in the right way, can allow his body to let go of deep, accumulated stress that would otherwise be difficult to release.


But, you can't rush the process. To be effective, you have to go slowly and let the dog show you. As Jim says, “Throw away the clock; you’re on the dog’s time now.”


The Difference Between Traditional Massage and The Masterson Method®


The Masterson Method (MM) differs from traditional massage that focuses on massaging muscle fibers to increase blood flow. Instead, this method works with the dog’s nervous system, triggering the release of natural chemicals that help muscles relax.


One key difference is the role the dog plays in the process. With traditional massage, you locate tension and apply pressure to break it up. But with

MM, you listen to what the dog’s body is telling you and adjust your touch to encourage a natural release. If you’re unsure about the right amount of pressure, the answer is almost always: less is more.


As Jim says, it's the "lazy man’s massage” because it doesn’t strain your hands and fingers. Instead, it requires patience, attentiveness, and an understanding of the dog’s subtle responses. A quiet environment is helpful but not essential. What matters most is adopting the mindset that less is more.


At first, it’s easy to misjudge how much pressure - or non-pressure - you’re using. Practicing on a friend who can provide feedback can be helpful. Even then, remember—less is more. When in doubt, go softer.


This doesn’t mean you’ll never use pressure, but you resist the instinct to push or brace against resistance. Instead, when you see or feel the dog tense, you often your touch. When you yield to that resistance, you allow the dog to let go of the tension on its own.


Until next month, remember..."less is more".


~ Conley

Jim Masterson on the Difference Between Using the Masterson Method on Horses versus Dogs

Woof and Answer Wednesday

Question: My dog is normally very active but lately he has been moving a bit more cautiously and when I touch his back he seems uncomfortable. Can I help him using The Masterson Method Canine bodywork?


Answer: As you may know, many major muscles converge and attach to the back and midsection. This means that anything going on in the front end or the hind end of the dog's body might affect the back.


Using The Masterson Method we recommend first applying the process of Search-Response-Stay-Release to muscles on the top of the back along each side of the spine, the lumbar area, and the loin area. This technique releases tension in the muscles and connective tissue of the vertebrae of the spine, the muscles on top of the back, the deeper muscles underneath the spine, and the rib cage.


After that, you can also do the Lateral Rocking Technique that Jim shows in the video below. The goal of this technique is to get a relaxed and rhythmic rocking of the entire rib cage and spine. This releases tension in the muscles of the midsection, the Lumbosacral-Pelvic Junction, and the C7-T1 Junction together and restores natural movement to the trunk in general. This is a very relaxing technique, try it out!


Dogs can be experts at hiding tension and stress. It is not always easy to notice the subtle signs or body language our dogs use to communicate. The Masterson Method Read and Release online course can assist you and your dog with this.

Follow us on Facebook

Note: Every Wednesday on our Canine Facebook page, we have what we call, "Woof and Answer Wednesday" in which we answer your questions regarding your dog's comfort and wellness and how this method can help.

Co-Author, Dr. Robinette on French Bulldogs

An Excerpt From Appendix 1 in the

Beyond Dog Massage book

French Bulldogs and some of the other Brachycephalic breeds are prone to congenital problems or problems that they are born with, such as malformed vertebrae, and can have too few vertebrae or have an extra vertebra in the spine that causes back problems and pain.


Any of the body work techniques described in this book would be appreciated by your “Frenchie”. With their large heads and heavier front ends, their necks do tend to get tight from holding up their head, so releasing tension over Occiput, Atlas, the neck and at the C7-T1 junction, will always make them feel better.


Work over the back to relax the back would also be in order, especially if they do have any back issues. Frenchie’s are fun little dogs and tend to have really big personalities and will be able to train you as to which techniques they enjoy the most!

Canine Zoom Courses for 2025

Read and Release Courses

(First in the Series)


Read and Release is the first course to start your journey with The Masterson Method Canine Bodywork. Enjoy learning from the comfort of your home.


Students will learn to recognize and use their dog’s visual responses to find and release tension. These visual responses give you insights into your dog’s physical and emotion needs. In this course, you and your canine companion will build connection, enhance movement, and improve comfort.


Fridays at 11:00 am CT, April 4, 11, 18 with Stef Watts

Mondays at 5:00 pm CT, April 14, 21, 28 with Valissa Willwerth

Saturdays at 11:00am CT, May 3, 10, 17 with Amelia Nalli

Curious About our 'Read and Release' Courses? Click here!

Introducing Movement Courses

(Second in the Series)


Introducing Movement is your next step after completing the Read and Release Course.


Adding to the foundation of using touch effectively and understanding what your dog is communicating, you are ready to start applying Masterson Method Movement Techniques. In this course, you will learn all movement techniques from the Beyond Dog Massage book and help your dog with easier and more natural movement.


Mondays at 5:00 pm CT, Mar 10, 17, 24 with Valissa Willwerth (full)

Wednesdays at 11 pm CT, April 23, 30, May 7 with Stef Watts

Saturdays at 2:00 pm CT, May 10, 17, 24th with Kalin Finsand (full)

Curious About our 'Introducing Movement' Courses? Click here!

If the course you are interested in is full, please email dog@mastersonmethod.com and we will add you to the wait list.

Sweet Testimonial for the Read and Release Course

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