Maxim Partners is pleased to announce that it has partnered with AJ Patel, founder of Zenwise Health, through a majority equity investment in Zenwise Health, which develops and markets high quality human and pet supplements under the Zenwise and Zesty Paws brands. The company's products are found on a number of e-commerce sites including
, Lucky Vitamin.com as well as direct through
"We are thrilled to be investing in the emerging mainstream of nutritional products purchases," said Gregg Wilson, Founder & Managing Partner at Maxim Partners. "Individuals are increasingly aware of the role nutrition plays in one's overall health and quality of life and are turning to the e-commerce channel for better education, convenience, and pricing when seeking supplements. AJ and his team have demonstrated outstanding results in this channel and we are excited to work together to continue rapid growth at Zenwise."
"Zesty Paws and Zenwise Health are positioned perfectly to take advantage of the accelerating shift in online consumer purchasing patterns," said AJ Patel. "Both of the brands continue to reach new heights within their niche, so partnering with Maxim to continue this journey only feels natural. Together, with Maxim, we believe we can achieve substantial growth and become household names."
"We've had tremendous success since our start in 2014," said Zach Popovich, Director of Operations for Zenwise. "We've innovated high quality products that really resonate with our consumers. We look forward to working with Maxim Partners to solidify our foundation as we expand our retail and geographical presence in the human and pet supplement markets."
Scott Steinford, a Maxim Industry Partner, is an investor and active board member. Breakaway Capital provided debt financing for the transaction and Thomson Coburn LLP served as legal counsel to Maxim.
About Maxim Partners
Maxim is a mid-market private equity firm that partners and invests in companies pursuing growth strategies in the Wellness and Education sectors. Maxim brings to its management partners a unique integration of industry expertise, strategic, operational, capital and resources. Together, we enhance scalability by assisting with the delicate transition from entrepreneurial to a professional and more scalable culture. Our structures yield a unique alignment between Maxim, it's executive advisors, management, founders and investors.
Based in Orlando, FL, Zenwise markets human and pet supplements through e-commerce platforms under the Zenwise and Zesty Paws brands. With quality, transparency, innovation, and the use of clinically proven ingredients as its core pillars, Zenwise is devoted to making high quality products that deliver a happier, healthier, and more balanced approach to life.