A VCL day, also known as a viewing day, pilot day, or immersion day, can be done on a local or national scale via individual interviews or group conferences that are conducted through a screen sharing platform. Like in-person interviews, the moderator hosts the discussion using either a phone, meeting link, or webcam. These first several day(s) of interviews are often the most important components of your market research study. Preliminary feedback gives you the opportunity to make adjustments to study materials and stimuli and allows your moderators to fine tune the discussion guide. Your clients may also be listening-in and/or watching interviews live so it’s paramount these high visibility interviews are earmarked for success to kick off your research project well!
